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The Mother, Baby & Child Shows

The Middle East is a unique market, with growing birth rates in excess of twenty per cent per annum and one of the highest per capita incomes in the world; it's no surprise the baby and child industry in the region is booming. The MBC Show is the U.A.E's premier event for the nursery & toddler market which this year celebrates its 5th birthday. There are several exciting developments for 2008 which promise to attract a host of new exhibitors and visitors. The show has re-launched as an industry event with a new fresh look, new dates and new features, backed up by a new website and media campaign & PR campaign.

The MBC show has a loyal audience who return year after year, but it is rapidly expanding. There are over 1million births each year in the GCC, 26% of the population is under 10 years of age and 11.5% under 5. With a growth rate of 2.7% per annum which 3 times that of the USA and 23 times of the European Union the, GCC nursery industry is Blooming!

Launchpad is an area of the show dedicated to new companies whose products have never before been exhibited in the U.A.E. MBC provides a forum for global and local brands, retailers and manufacturers to sell, promote and market their products in an effective and targeted format. The event also provides the opportunity for companies to interact and respond to the needs and expectations of our unique multicultural audience.

The Show is expected to attract more than 25,000 visitors and unsurpassed networking opportunities within the industry.



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