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Dubai International Jewellery Week 2008

Visitors to this year's Dubai International Jewellery Week (DIJW), the annual watch and jewellery extravaganza that is undisputedly the premier event of its kind in the region, will be getting much more than a first-hand glimpse of the best watch and jewellery brands in the world. They stand to walk away with some of the finest prizes and giveaways befitting a show of this stature. Also running alongside the event will be an exclusive preview of one of the most modern masterpieces from the motor world and a watch that is an authentic part of this glamorous world of motorsports.

Speed and style have always been integral elements in the world of the crème de la crème, and this year DIJW brings together the two at this unique platform. Adding a new dimension to the luxury experience this year will be the Spada Codatronca Ts (Turismo Sportivo), the latest creation from the Spada speed stable.

This genuinely groundbreaking sports car beautifully combines aesthetics with functionality and performance through its shape, and will perfectly complement the variety of luxury watches and jewellery at the show that share similar values of style, precision and quality. Not to mention that this speed demon comes joined at the hip with a timepiece that complements this work of art on wheels.

The one-of-a-kind Quattro Valvole by Meccaniche Veloci uniquely combines motor engineering and personality and is made from one of the most important and seductive components of a 4-stroke engine as its base, the piston. It combines the finest elements of cars and mechanical engineering to produce a groundbreaking timepiece that has an uncanny ability to set pulses racing, akin to the Spada Codatronca Ts, but with as little effort as a strap around the wrist. Expect nothing less from a maker whose name translates into 'mechanical speed'.

A host of excellent promotions will also be in the offing, adding to the air of anticipation at the show. Leading the promotions will be luxury jewellery Bin Hendi, who will be giving away a stunning De La Cour watch worth AED 30,000 to one lucky Areeq Dubai visitor via a raffle draw. On an equal footing comes the Diamond giveaway from Dhamani, whose raffle draw mega prize is a fabulous 1 carat Dubai Cut Diamond.

"We want to transform the visitor experience this year at DIJW into something memorable. Extending the luxury experience to include automobiles, prizes and promotions will ensure that we exceed the expectations of the visitors to the event" said Ms. Trixee Loh, Senior VP, Exhibitions and Events Management, Dubai World Trade Centre. There will be many more moments of magic in store at this year's event, including the first ever appearance of the Dunamis watch, a timepiece that adorns the wrists of some of the world's most photographed celebrities.

With one-of-a-kind prizes, never-before-seen displays and unique promotional tools showcased under one roof, the stage is set for a Jewellery Week beyond compare for visitors and exhibitors alike.



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