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My Music 2008: The Main Stage For Music Lovers

In the immortal words of German philosopher Friedrich Nietzsche: "Without music, life would be a mistake". Music has a more profound influence on the heart and soul than virtually any other art form. Generating enthusiasm for music among young and old is also the goal of the MY MUSIC trade show, held 14-16 November 2008 in Friedrichshafen. "The second edition of the exhibition will serve as a dialogue platform created by musicians for musicians, " explains project manager and passionate music lover Berthold Porath. There is something for every musical taste at this event where German and international performers, a wide range of associations and some 200 exhibitors offer musical enjoyment that can be seen, heard and felt. Visitors can also see tomorrow's stars perform at Lake Constance during the competition for the 26th German Rock and Pop Awards.

This year's MY MUSIC focuses on three main areas: exhibitions, live music and education. Music lovers in the eight exhibition halls with seven stages will be treated to a unique range of musical experiences: from the 12th century art of making musical instruments to the rock guitar riffs of Jimi Hendrix and Eric Clapton and the synthesizer show featuring the latest technology of the digital age. "In addition to active musicians, MY MUSIC appeals to everyone who likes to listen to music, " says Berthold Porath. "The trade show offers a wealth of information to visitors who would like to learn how to play an instrument or improve their singing." The selection of exhibiting companies includes everything from wind, keyboard, percussion and string instruments to synthesizer technologies and recording services, as well as information on meditative music experiences and new methods in music therapy. A large number of publishing houses are also represented, offering a comprehensive selection of sheet music and textbooks.

The stars of tomorrow
Live music takes center stage at MY MUSIC with the German Rock and Pop Awards. Over 130 awards in 76 different stylistic categories will be presented at Germany's oldest and most successful festival for up-and-coming young rock and pop musicians. Successful musical acts like Juli, Pur, Yvonne Catterfield and Mundstuhl have won past events and used their titles to launch nationwide careers. "With this award, we have brought an outstanding element of the German music market to Friedrichshafen, " says Porath. The 26th awards ceremony will take place on Saturday, 15 November in Hall B1.

The Bundeswehr Big Band: Top brass music
The Bundeswehr Big Band – the official big band of Germany's armed forces – creates the right musical mood for every event, from state visits, benefit concerts and dancing galas to opera balls and MY MUSIC 2007. No matter where they perform, these musicians charm audiences with their professionalism, versatility and musical skill. This year, the big band under the leadership of Christoph Lieder promises once again to be a major attraction at MY MUSIC.

BW-Musix: Time for competition
Another exciting top event to promote musical talent is the "BW-Musix" youth brass orchestra contest (14 and 15 November, Hall B3). This competition is organized by the military music service of Germany's armed forces together with the Bundeswehr's youth marketing department and MY MUSIC. The top winner will take home €3, 000 in prize money. Winners will also receive musical instrument awards and an opportunity to take part in various activities with the Bundeswehr's musical corps. A total of 22 bands will participate in this year's competition, including an orchestra from Beijing.

All-time hits with an Oberkrainer touch
Six wild musicians who call themselves "global crooners" will play all-time hits with an Oberkrainer sound on Sunday, 16 November at the local brass stage (A2). Songs like "Sex Bomb", "Hey Jude" and "Night and Day" have been radically re-interpreted with a unique and daring mixture of polka jazz, Swiss salsa and swing.

Rolf Zuckowski will be on hand for all three trade show days
Rolf Zuckowski launched his musical career back in the sixties with his band The Beathovens and memorable hits like "Rolfs Vogelhochzeit" and "In der Weihnachtsbäckerei". Nowadays, three generations of Germans have grown up singing Zuckowski's songs. In 2007, this living legend received the ECHO Award for his life's work. The musician, composer and author will be on hand for all three days of MY MUSIC with a selection of songs for schools and pre-schools.

"TV Total" sound at MY MUSIC
The Heavytones must be the busiest band on German television. Four times a week they provide the musical accompaniment to the cult show "TV Total", hosted by comedian Stefan Raab. After playing in over 1, 000 broadcasts, the band has become a hallmark of Germany's musical scene. These virtuosos will give the audience a musical treat on Friday, 14 November (advance tickets sales at www.tictec.de) and host a number of workshops on Saturday, 15 November designed to broaden participants' musical horizons.

What is a hurdy-gurdy?
Visitors to the special "Old Music" show (Hall A3) will embark on a musical journey through time and learn about musical instruments that date back to the 12th century. This segment will introduce a wider audience to "old music" and its broad range of possibilities.

Rock legend guitars
Electric guitars are synonymous with rock and pop music. The "Guitars - Rock Symbols" exhibition (Hall A4) features 40 unique instruments and tells their stories. On display are guitars from rock greats like Jimi Hendrix, Keith Richards and Eric Clapton.

Endless sound generation
Lovers of synthesized music will find what they are looking for at the MY MUSIC synthesizer show. This special segment includes everything from vintage models like the ARP 2600 to software libraries from Vienna Instruments. On 100 sqm of exhibition space in Hall A4, visitors to "Moog vs. Mouse" can play a convincing symphony orchestra themselves. This year, analogue vintage synthesizers will be complemented by innovations from the digital age.

Teaching music
The Ministry for Education and Cultural Affairs of the German state of Baden-Württemberg will present a variety of different types of musical activities for the classroom at the MY MUSIC "Class Orchestra Day" on 14 November. This event presents the latest musical activities for schools and includes options for mixed class orchestras and classes with strings, brass instruments, singing and recorders. This educational day for parents and pupils will also feature performances by additional ensembles and orchestras on the stage in the foyer.

Visitors can also attend other educational activities such as the MY MUSIC workshops connected with the "Pre-School Musical Educational" conference on 15 November, which focuses on musical training for children and pre-schoolers. Working in cooperation with Messe Friedrichshafen, the Baden-Württemberg State Association of Music Schools will focus here primarily on sponsors, administrators and employees of kindergartens, day care centers and other early childhood institutions.



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