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Annapoorna World of Food India

The Indian food market continues to grow and the same can be said of the Annapoorna World of Food India trade fair, which will be held from 13th to 15th November 2008 in Mumbai. Approximately 180 suppliers from 14 countries, including joint participations by a number of countries, will be displaying their products and services. As a central business platform, the trade fair will promote contacts between future business partners and serve as a forum where participants can share information and know-how across sectors. The annual trade fair Annapoorna World of Food India is organised by Koelnmesse GmbH and the Federation of Indian Chambers of Commerce and Industry (FICCI).

In addition to national pavilions from Germany, Italy, Korea, Japan and Thailand, joint participations from Malaysia and Taiwan will be raising their flags for the first time in Mumbai in order to demonstrate their strong capabilities and broad range of products. The product spectrum at the fair ranges from basic foodstuffs, processed food and beverages, convenience products, meat and fish to frozen food products, dairy products, bakery goods, fruit and vegetables, and lots more.

On the one hand, that makes the trade fair interesting for purchasers from all sales channels, such as the wholesale and retail trade, importers and trading companies; on the other hand, the fair also addresses experts from the out-of-home market, such as catering companies, hotels, resorts, restaurants and food service suppliers.

Once again, the trade fair will feature a Procurement Centre that enables suppliers and trade companies from India and its neighbouring countries to make direct contacts with one another.

This year there will be a particular focus on India's baking industry. A bakery shop called "Future Bakery" will be set up at the trade fair in order to demonstrate the significance of bakeries as sales channels, not only for the products they bake on the premises but also for other everyday items and food-to-go. The Society of Indian Bakers will provide professional support, and the Hammer Publishing company will take advantage of the occasion to present its new magazine, "Bakery Review".

Further highlights will include the Fruit & Vegetable Carving and Ice Sculpture Carving competitions, which will be organised as part of the fair by WICA Western India Culinary Association. Annapoorna World of Food India will take place in Hall 5 of the Bombay Exhibition Center and will be open every day to trade visitors only.

Taking place in parallel to Annapoorna World of Food India will be International Foodservice India, a trade fair featuring equipment for the food trade and catering services.



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