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Electronica 2008

When electronica 2008 opens its doors in Munich on November 11, 2008, the delegates at one of the special conferences accompanying the trade fair will already be running at "full speed": the "electronica automotive conference" will welcome international experts and decision-makers from the automobile industry, automotive component suppliers and system manufacturers at the Munich International Congress Centre (ICM) of Messe München GmbH. Under the slogan "electronics meets automotive" they will examine fundamental technologies, pioneering developments and forward-looking trends relating to automobiles and automotive electronics. Interested parties should now secure their delegate pass for this recognized expert forum as early bookers will look forward to attractive "early bird" prices and an exciting guided tour of the BMW World.

Up to 20% early booking discount
The normal net prices for attending the 2008 electronica automotive conference are €590 for the first day, €490 for the second day and €990 for both conference days; each price includes the opening evening. Early bookers who buy their ticket for the conference at www.electronica.de/eac before September 15, 2008 will save up to 20% with the attractive "early bird" prices! This means that attendance at the first day of the electronica automotive conference will only cost €490, at the second day only €390 and for the two days together €790 (all net prices).

Exclusive guided tour of the BMW World
Early bookers can also obtain a special highlight when they register online for the electronica automotive conference, i.e. an exclusive guided tour of the new BMW World in Munich. This guided tour in English will start at 14.00 on Sunday, November 9, 2008. Not only will the guided tour include public areas – the automobile collection point and the vehicle exhibition and theme park relating to the latest BMW models -, areas normally hidden to the general public will also be open to the delegates at the electronica automotive conference. Since the number of participants is limited, early registration for the conference and the associated guided tour of the BMW World is therefore advisable.

Renowned speakers, exciting technical topics from the present and future
The agenda of the 2008 electronica automotive conference will feature compact know-how and efficient networking at the highest level. Expert speakers from companies such as BMW, Delphi, Sharp, Valeo, Volvo, ELMOS Semiconductor, Freescale Semiconductor, Panasonic Industrial Europe, STMicroelectronics and Tyco Electronics AMP will present current and future technologies, as well as strategies and trends in automobile electronics.

With a total of 10 individual thirty-minute contributions, the first day of the conference will be devoted to the "Decision-makers' perspective: Developments and strategies". This will include, for example, the talk entitled "Ultra Low Cost Cars - Opportunities and Challenges" by Ian Riches from Strategy Analytics on the challenges facing developers and suppliers of automobile electronics and semiconductors as a result of the recent trend towards low cost cars. The demands which hybrid vehicles place on modern high-performance electronics will be illustrated in the technical talk entitled "Demands and Realisation of Automotive Power Electronics" by Hans-Peter Feustel from Continental Automotive. "Semiconductor Trends in Automotive Markets" will be the focal point of the talk by Fabio Marchiò from STMicroelectronics. His colleague Tsutomu Miki, General Manager of Renesas Technology, will describe semiconductors of the future in his talk "i-Car. Semiconductor Contribution for the New Era of Car Application".

November 11, also the opening day of electronica 2008, will be devoted entirely to the topic of "Expert knowledge". The speakers on the second day of the conference will include Jacqueline Dedo from SAE International on the topic of "Trends in the U.S. Automotive Market: Key Challenges and Innovations". Dr. Dirk Rossberg from BMW AG will analyze the current and future state of the art of "Sensors: Basis for an Intelligent Co-Pilot. Status and Trends" while Ingo Graf from Infineon Technologies will provide an overview of "Semiconductors in Hybrid Drives Applications – A survey lecture". Andreas Gutsch from Li-Tec Battery will also give a talk entitled "Li-Ion Battery Technology for Automotive 'Made in Germany'". Later on, Reiner Welzer from Epcos will talk about "High Currents at high Temperatures – The new ERU Chokes for Automotive Application". The conference will finish with the talk entitled "Trends in Automotive Electronics" by Dr. Axel Heinrich from Volkswagen.



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