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Wellness Spa & Beauty Exhibition 2008

Wellness Spa & Beauty Exhibition, the trade fair that anticipates the trends in the wellness and beauty industry, will be held 17-20 October 2008 in the fieramilano exhibition complex. Wellness Spa & Beauty Exhibition is organised by Fiera Milano Expocts. It is the most comprehensive wellness fair event and some 18,000 trade visitors came to the last show.

Internationality, business generation and cross-industry relevance are key concepts at Wellness: the event creates a powerful synergy between the force of the beauty and wellness industry and the importance of the services associated with that industry.

This year the fair product categories are split into separate yet synergetic shows: Spa Exhibition and Beauty Exhibition. The exhibition area is over twice that of 2007 and approximately 300 Italian and international exhibitors are expected. Spa Exhibition will present previews of the trends in spa design and construction, featuring companies working in the Contract&Design, Building, Plant and Technology sectors. Beauty Exhibition hosts exhibitors working in the tanning, nail and beauty sectors who present new services, products and equipment, the fruit of beauty-driven research.

The Beauty section of Wellness Spa & Beauty Exhibition is further strengthened this year through an alliance with Les Nouvelles Esthétiques, the world's leading beauty trade publication. The publication's annual international conference – attended by almost 11,000 delegates last year – will in fact take place in the fieramilano Stella Polare conference centre at the same time as Wellness Spa & Beauty, which gives cause to expect a significant rise in trade visitor numbers.

The rich exhibition side of the congress will be held in the Wellness halls, creating a synergy that is set to be a trump card for trade members seeking reliable, professional partners.

Lots of surprises in the Spa section, too, in a mixture of returns and new-entries, such as the Salus Per Aquam exhibition for which five real, high-quality working spas will be built on an area of approximately 900 sq. m. in the exhibition halls. Salus Per Aquam has all the signs of being one of the main attractions of Wellness Spa & Beauty Exhibition. And so does Spa Thai Village, an authentic Thai temple of 160 sq. m. rich in Oriental atmospheres, featuring demonstrations, treatments and original techniques of a tradition that spans the millennia.

The two main sections of the show will be further enriched by a full calendar of conferences, seminars and demonstrations to complete the show's offering. These events were a huge success with visitors last year. Еrade publications will collaborate in the organisation of the Spa Forum, which addresses the needs of new spa designers and managers, allowing them to acquire specialist know-how; and the Beauty Forum, where trade professionals learn about the best techniques and skills needed to transform a service into a unique customer experience.

One of the many keenly awaited speeches is that of the international expert Ronald Jean, managing director of the U.S. company ISCG (Interdesign Spa Consulting Group), who will talk about trends on the American and Asian markets and illustrate how to develop integrated spa-design and –management services. Mr Jean will speak during the conference entitled "PROFIT SPA DESIGN: how to reconcile exclusive architectural solutions with service excellence without saying goodbye to profits", organised by Lemi Group.

In order to facilitate meetings between exhibitors and buyers, a special lounge is reserved for business meetings between hotel professionals and their interlocutors. The lounge was created with the support of Federalberghi (the Italian hoteliers' association) and is sponsored by Vitasnella. A total of 1, 000 managers from Italian and international hotel chains, spas, hotels and wellness centres will enjoy a range of benefits plus the opportunity to freely choose the Wellness 2008 exhibiting companies they wish to meet according to their requirements.



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