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Salon Look Internacional

Salon Look Internacional , the largest trade event devoted to integral beauty care in Spain, will stage its eleventh edition between 17th and 19th October at Feria de Madrid. This grand event for the hairdressing, beauty care, cosmetics and accessory sectors, which is organised by IFEMA and marketed by STS Produccions, will once again provide an extensive and comprehensive showcase, one in which large Spanish and international companies will be able to present their latest innovations to nearly 90, 000 visitors. According to the fair organisers´ estimates, the event is expected to bring together around 550 exhibitors within a net exhibition area measuring around 21,000 square metres.

Among the new features at this edition, we might highlight the incorporation of three new sections entitled Wellness & Spa, Nails and Bio-Cosmetics, an increasingly competitive segment. This expansion of the fair exhibition will also be accompanied by an important restructuring and differentiation of each of its various sections. In total, Salon Look Internacional will occupy some five halls (Halls 2, 4, 6, 8 and 10), which represents one more than at the last edition in 2007, throughout which the exhibition will be distributed. Thus, Hall 2 will host the attendance of the Wellness & Spa sector, the Nails Area and Bio-Cosmetics; Hall 4 will feature Beauty Care and Aesthetic Medicine and provide the setting for the Beauty Congress; Hall 6 will host the staging of the Look Hair Catwalk; Hall 8 will feature Complements and Accessories; and Hall 10 will feature Hairdressing.

Another of the new features at the next edition of Salon Look Internacional will be the first-time presentation of the Look Hair Catwalk. This new area will be devoted exclusively to promoting the latest trends, innovations and techniques regarding haircuts and hairstyles, based on the participation of a number of the leading international figures and companies. Thus, this area will bring together all of the different shows and workshops that were organised in different parts of the fair at previous editions - Hall 8 and the North Convention Centre.

This new Catwalk will be located in Hall 6 and will occupy an area measuring more than 10,000 square metres, replete with a large stage, a spectacular decor and the latest audiovisual technologies. Tiered seating will also be provided for up to 2,100 professionals. Important brands such as Schwarzkopf, Revlon and Wella have already confirmed that they will organise their shows in this section of the fair. Tickets for the Look ´08 Hair Catwalk will be placed on sale as of next June.

Furthermore, the eleventh edition of Salon Look Internacional м will host the staging of a Beauty Congress, which will complement the trade exhibition at the fair and help to boost the sense of expectation that surrounds this booming industry. This Congress will be managed by an established publishing group linked to the field of Beauty Care and will feature the participation of a number of renowned figures from the professional field of Beauty Care and Aesthetic Medicine all around the world. Staged to coincide with the Congress, the fair will also present a National Nails Championship and a National Make-Up Championship.

Throughout the course of the fair, Salon Look Internacional will be open from 10.00 a.m. through to 8.00 p.m., except for the first day of the event, Friday 17th October, when, as a new feature, the fair will be open from 12.00 p.m. through to 8.00 p.m.



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