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I Saloni WorldWide Moscow: Quality Made in Italy

Crocus Expo will again be hosting the benchmark appointment with the Made in Italy furnishing sector from 8th to 11th October. This fourth edition of the Saloni WorldWide Moscow is particularly packed with content and collateral offerings, from the great Italian furnishing event being showcased at the uptown Gum Department Store to the four seminars on Italian design being held on each of the four mornings of the Fair. I Saloni WorldWide Moscow will be making a comeback from Wednesday 8th to Saturday 11th October 2008, in Pavilion 2 at Crocus Expo Russia's major exhibition centre: the Home Furnishing Trade Fair that, in only four years, has been proved to fully respond to commercial business demands and the ensuing need to keep absolutely up to date with international marketing strategies.

499 exhibitors ranged over 20,944 square metres, constituting an exceptional showcase for home furniture, from furnishing, upholstered furniture, lighting appliances to kitchens, office furniture, furnishing accessories, bathroom furniture, home textiles, furnishing solutions and finishing elements. The 224 exhibitors in the Classical Section will be in Halls 10 and 11 on the first floor; while the 252 Design/Modern exhibitors will be in Halls 5, 7 and 8 on the ground floor. There will also be a press presence representing 23 leading sectorial technical publications, 14 of them Russian and 9 Italian.

The Fair is set to be a sure-fire success, given the markedly positive trend evinced by the figures from the last three editions.
There were in fact 180 exhibitors over 13,230 m in 2005; 309 exhibitors over 14,076 m in 2006; 408 exhibitors over 19,297 m in 2007. Visitor numbers have continued to escalate, rising from 13,199 at the 2005 edition to 25,837 in 2007, figures that suggest that the numbers of visitors not just from Russia, but particularly from the other states in its geopolitical basin, will continue to rise.

Many of these, which already have a Russian presence in other fields, have decided to take part in the exhibition being organised by Cosmit and Federlegno-Arredo, making this an even more packed and attractive trade fair event which will be bigger still this year, in terms of furniture and lighting solutions.

The Russian market is becoming increasingly important to the Italian furnishing sector, in terms of both exports and imports: in 2007, Russia was in fourth place as a destination country for exports of Italian furnishing products, up +35% over the first five months of this year compared with the corresponding period the previous year, and is one of Italy's major commercial partners. I

This year again SaloneSatellite Moscow will be running alongside the commercial event, located in the Atrium connecting with Halls 5, 7 and 8, and showcasing the best of young Russian creativity.

Alongside the purely commercial offering, the Saloni WorldWide Moscow will also be presenting two collateral events that are very much in the spirit of the Milanese Saloni's ethos of combining business and culture.

As an enticing taster for the fair itself, ICE (the Italian Institute for Foreign Trade) and the Ministry for Economic Development in collaboration with Federlegno-Arredo and the Saloni WorldWide, are organising an event dedicated to furnishing entitled "Mebelissima Italia: from Classic to Contemporary", conceived and curated by Studio Cerry & Associati/Pierluigi Cerri and Alessandro Colombo.

The event will be held in the two main ground floor aisles of the prestigious Gum Department Store in Moscow, with access from the Red Square entrance, from 22nd September to 11th October. The forty or so pieces on exhibit will come into six different categories: elegance, colour, preciousness, lightness, uniqueness and innovation, each piece representative of the extraordinary powers of production and creativity of classical and modern Made in Italy.

The vast array of Italian products around the city will be rounded off by "Italian Design Stories", a series of four seminars also being organised by ICE and the Ministry for Economic Development, in collaboration with Federlegno-Arredo and the Saloni WorldWide, conceived for a not exclusively specialist audience. These will be held every morning at 11.00 in Conference room C at the Crocus Expo: Lighting Stories / Cinzia Ferrara, Wednesday 8th October; Plastic Stories / Jacopo Foggini, Thursday 9th October; Love Stories / Palomba Serafini, Friday 10th October; One Story, Two Stories / Giulio Iacchetti and Matteo Ragni, Saturday 11th October.

I Saloni WorldWide is about to make its mark again, not just as a vehicle for the very best Italian products within the Home Furnishing Sector but also as a top-notch trade fair and an opportunity for designers, architects and trend-setters to get together.



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