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Beautyworld India

Messe Frankfurt India announced the arrival of its well known international brand "Beautyworld", as "Beautyworld India" in Mumbai from 3 – 6 October 2008. The fair will feature the entire gamut of product ranges from cosmetics, skincare, haircare, mouth & dental care, spa and wellness, fitness equipment, to packaging, raw materials, manicure & pedicure, interior design & furniture for beauty parlours, fashion accessories as well as training centres and publishers from India and abroad. Beautyworld is the globally recognized brand from Messe Frankfurt's portfolio of beauty fairs, which is currently held in Frankfurt, Buenos Aries, Osaka, Tokyo and Dubai.

"With India's economy on the fast track, and a reduction in import duties, the large and demanding market is well and truly open for business. The huge opportunities in the cosmetic, wellness and health sectors can no longer go unnoticed. International manufacturers waiting to take advantage of the enormous Indian consumer market, and Indian manufacturers wanting to keep up with global trends and production, will find Beautyworld India perfectly timed " says Shammi Nagpal, Managing Director Messe Frankfurt India. To be held in Mumbai, the country's commercial and fashion capital, Beautyworld India will provide the right backdrop for business in a city where more than half of India's high net-worth consumers reside.

Trends and tradition combine dynamically in the modern Indian beauty & health scenario. Growth in domestic markets is coming from several sectors. Consumer spending itself is changing because an average urban household is becoming particular about health and beauty care. Small stores dealing exclusively with beauty products as well as beauty salons, spas, health food shops, and fitness studios have now become a common feature of most Indian towns and cities.

With the growing urbanization of Indian cities, more and more Indians are opting for beauty treatments, health products together with radical haircuts. Beauty pagents are very well accepted and titles are much sought after. Advertising campaigns, and product launches of beauty products form a greater part of the social calendar. International labels such as Estée Lauder, Elizabeth Arden, Yves Saint Laurent, Shiseido, among others, are increasingly commanding shelf pace in department stores across the country.

The beauty and cosmetics market in India currently stands at US $ 950 million and is growing at the rate of 15-20% per annum. The skincare sector is one of the fastest growing segments as Indian consumers have started using specialized skincare products according to their skin type. The market for fairness creams, facial creams, moisturisers, cleansers are growing at a rate of 18-20%. Thanks to the onslaught of consumerism and globalization, an Indian generation that once spent more time in a restaurant, is now spending more time burning calories. International brands of gymnasium equipment and health food are capturing an ever-increasing share of the Indian fitness market. The fitness and healthcare industry is growing at a rate of more than 22% per annum.

Beautyworld India is slated to feature international exhibitors from Europe, USA, Japan, Korea, Thailand, Australia, Turkey, Singapore and Eastern Europe. Indian manufacturers will also be part of the mix.

Fringe programmes are an important aspect of any trade fair and are a must in the beauty industry. Over 16 international workshops are planned to inform and inspire. Beautyworld India will set the trends for attractive business in the subcontinent.



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