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Music China - Trade Fair for Musical Instruments and Services

Music China will feature more exhibitors, more new products and more artists and celebrities than ever before in 2008. Asia's leading event for the music products sector will bring together suppliers, distributors, dealers, musicians and artists from all over the world when it takes place from 9 12 October at the Shanghai New International Expo Centre. Visitors to the show will find over 1,100 exhibitors spread throughout six halls, with a wide range of educational seminars, interactive music sessions, celebrity performances and special exhibits thrown in for good measure!

Exhibitors at the show will come from 22 countries and regions, and will include pavilions from Austria, the Czech Republic, France, Germany, Italy, Spain, Taiwan and the UK.

New products & celebrity endorsees

A number of famous MI suppliers have chosen Music China 2008 to introduce themselves or new products to the Asian market, to celebrate company milestones, or to highlight special exhibits.

Period Piano will display a rare antique Pleyel piano manufactured in Paris in 1839 and restored to full playing condition after being discovered in an old French chateau. Pleyel pianos were the piano of choice for Frederic Chopin, who preferred them above all other makes. Visitors to the Period Piano stand at Music China will have the unique privilege of hearing Chopin's music played on a Pleyel piano creating a sound exactly as Chopin himself would have played.

Warwick will show their extremely limited edition Streamer LX LTD 2008 bass, a beautiful and precise instrument that has already created a commotion in the worldwide bass community, even prior to its introduction! Warwick will also show the newest version of the Framus Panthera model, the Panthera Classic Custom a "fleet-footed blues and rock guitar which unites classic sounds and traditional aesthetics with modern playability and functionality." Warwick will welcome internationally-renowned bassist TM Stevens to their stand as official endorsee to demo some of their instruments.

World-famous cymbal-maker Zildjian will show their new ReZoTM Crash cymbals, part of the Custom series that was developed with the assistance of legendary drummer Vinnie Colaiuta. Zildjian will also introduce their first-ever colour-coated cymbal series, Pitch BlackTM, and a second generation series of Ride cymbals designed with renowned jazz drummer Bill Stewart. Innovative, cutting-edge drummer Marco Minnemann is the endorsee of Zildjian cymbals, and will be performing on their stand throughout the show.

Drum Circle, sponsored by Remo

Music China will feature a Drum Circle for the first time in 2008, allowing visitors to the show to get involved in music making, even if they're not musicians. Facilitated by the talented Kumi Masunaga, a professional percussionist and drum tutor, the Drum Circle will take place in the outdoor area outside halls E5 and E6.

A Drum Circle is a fun learning experience open to anyone who wants to participate. People sit or stand in a circle and each are given a percussion instrument of some kind. The facilitator leads from the centre of the circle, and improvised rhythms are created; music is made in the moment. It is not a drum class and it is doesn't follow any cultural-specific rhythms, it is completely free-form. There is no audience everyone is part of the performance!

The Drum Circle is sponsored by Remo and supported by KHS.

NAMM University

The NAMM University will return to Music China this year after two very successful sessions in 2006 and 2007. Betty Heywood, NAMM's Director of International Affairs will moderate the sessions, which will include a big issue panels, a Chinese retailer forum and eight general seminars. Topics and speakers include:

- "The Impact of Weakening Economies on the Global MI Industry" panel discussion featuring Huang Weilin of Guangzhou Pearl River Piano, Jon Gold of Fender, Werner Husmann of Steinway & Sons, Joe Lamond of NAMM, Wu Hsieh of KHS, and Cheng Jian Tong of Roland. (In English & Chinese)

- "Survival and Development A Closer Look at the Chinese MI Retail Business" CMIA Retailer Forum, featuring Zhou Baoqing of Changchun Xinwei Piano, Huang Maoqiang of Sichuan Shengyin Music Co., Liu Weiming of Tianmu Music Co., Zhu Wenyu of Bestfriend Music Co., Zeng Zemin of Beijing Hsinghai Piano Group, and Zhou Wenhua of Gibson China. (In English & Chinese)

- "Challenges and Opportunities for Musical Instrument Business in China Today" seminar by John Lee of Tom Lee Music

- "How to Tap Into the Leisure Market by Creating Musical and Cultural Activities in Your Community" seminar by Mo Beiqian of QingdaoHaiyun Musical Instruments

- "Brain Drain and Retain" seminar by Blue Lan of KHS

- "How to Work With Your Distributor to Increase Brand Awareness and Sales" seminar by Zhao Yitian of Central Music Co.

- "How To Reach a Winning Formula By Combining Music Education and Retail Business" seminar by Qin Chuan of Heibei Qinchuan Musical Instruments

- "Accessories: The Cornerstones of Every Healthy Music Store" seminar by Harvey Levy of Levy's Leathers

- "How Small and Medium Sized Retailers Can Raise Themselves to a Higher Level" seminar by Zhu Wenyu of Bestfriend Music Co.

- "How To Build Up Retail Brands in the Musical Instrument Industry" seminar by Liu Weiming of Tianmu Music.

All seminars are in Chinese, except Mr. Levy's seminar which will be presented in English with interpretation.

Drum Festival

The Drum Festival brings together amateur and professional drummers to show off their skills on kits from the world's leading drum-makers. Drummers at the festival in 2008 will include Marco Minnmann, Duan Sili, Da Wei & Xiao Quan, Akira Jimbo, Rafael Fernan, Liu Wei with Band Junglecat, Diao Lei, Lu Wei, and Michael Huang. The Drum Festival 2008 is sponsored by Biema (audio), Nightsun (lighting) and Shure (microphones). It takes place on 10 & 11 October in the outdoor tent.



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