GlassBuild America Joins Global Fair Alliance
GlassBuild America has joined with Fensterbau/Frontale, Fenestration China and Istanbul Window to form the Global Fair Alliance. A cooperation agreement was signed by the four organizations in early April at Fensterbau/Frontale in Nuremburg, Germany. The overall goal of the alliance is to help exhibitors and visitors alike easily recognize these four organizers as the world's leading events for the window and facade industries.
Through coordinated marketing activities, the alliance will generate greater awareness for GlassBuild America throughout Europe, East Asia and Eurasia, and allow GlassBuild America to provide stronger resources for U.S. companies looking to expand worldwide.
"We're delighted to be part of this alliance, " says Phil James, president and CEO of the National Glass Association, organizer of GlassBuild America. "Exhibitors active throughout the world have long been a part of GlassBuild America. As the pace of globalization increases, we now see more North American companies looking for opportunities abroad."
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