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The Ceatec Japan

The Ceatec Japan Organizing Committee announced today that CEATEC JAPAN 2008, the world's most comprehensive exhibition of cutting-edge information technology (IT) and electronics technologies, will be held at Makuhari Messe in Chiba Prefecture for the 5-day period from Tuesday, September 30, to Saturday, October 4. The sponsors of CEATEC JAPAN 2008 are the Communications and Information network Association of Japan (CIAJ), Japan Electronics and Information Technology Industries Association (JEITA) and Computer Software Association of Japan (CSAJ).

As of July 16, a total of 538 companies and other organizations, including 165 exhibitors from 16 countries and regions worldwide, have registered to exhibit in 2,932 booths. On opening day, the total numbers of exhibitors and booths are expected to surpass those of CEATEC JAPAN 2006. Approximately 210,000 visitors are expected come to the exhibition.
At the same time in 2007,502 exhibitors had registered, including 146 exhibitors from 15 countries, for a total of 2,843 booths.

Digital Convergence: To a New Stage
CEATEC JAPAN 2008 will announce to the world the latest information on the new stage created by digital convergence under the key phrases of "connecting people, " "connecting technologies" and "connecting to the next generation. "

New generation networks will connect people, contribute to more abundant lifestyles and open new business horizons. The year's show will introduce a variety of frontline network standards, including the DLNA (Digital Living Network Alliance), which is now closer to home than ever before with technological standards to link the NGN (Next Generation Network), high-speed PLC (Power Line Communication), audiovisual (AV) equipment and PCs with in-home LANs and information appliances.

Among the show's special exhibits, the HATS Plaza will demonstrate the interconnectivity of diverse network services. The Accessibility Plaza will highlight information terminals and services that facilitate connectivity by senior citizens and those with physical challenges. In the field of mobile networks, where many new technologies and services are being developed, the Mobile Computing PLAZA will introduce WiMAX (Worldwide Interoperability Microwave Access), a technology offering high-speed mobile communication, as well as the latest in mobile PCs.

In addition, as an official event of the Japan International Contents Festival (CoFesta 2008), CEATEC JAPAN 2008 will hold the Life Contents Frontier to introduce to visitors the role of contents in interpersonal communications, as well as the Digital Contents Business Park, a Special Exhibit designed to provide new business opportunities related to digital contents production.

CEATEC JAPAN 2008 will emphasize the importance of electronic components and devices as sustainers of rapidly advancing revolutionary technologies, as well as the cutting-edge technologies and products that create new industries and markets.

For the automotive industry, which is seeing new market growth, this year's show will feature the Automotive Square. This Special Exhibit will bring together car electronics technologies that play a vital role in ensuring the performance of motor vehicles, and will also be a place for IT, electronics and automotive companies to discover new business opportunities. In the Advanced Jisso System Showcase, visitors will encounter the Jisso technologies that support the IT and electronics industries, making possible higher-performance and more compact digital products.

Another Special Exhibit, the NIPPON Innovation Plaza, will promote "monodzukuri, " the concept that underpins Japan's technological innovation. This exhibit, made possible by the tie-up with and cooperation of local governments and organizations around Japan, will be devoted to furthering regional IT and electronics industries, supporting the flow of information from regional companies and vitalizing both companies and the regions in which they operate.

-A New Stage of Connecting to the Next Generation
A Special Exhibit, Be Ready for the DTV Transition, will be opened to feed and respond to growing excitement around the full-scale shift to digital TV broadcasting in Japan in 2011.

The Green IT Pavilion (tentative name) will be a new addition to CEATEC JAPAN designed as an activity to connect to the next generation of environmental technologies. In addition to corporate exhibits, this pavilion will present its own environment-related awards and present prizes to outstanding university graduation theses with environmental themes.

The Juniors & Kids Electronics Workshop (Saturday, October 4) will be held again this year as an opportunity for children and their parents to experience the wonders of electronics and foster new technological talents for future generations. This year's program will be expanded to allow more juniors to have fun discovering monodzukuri. Also on the last day of the show, The All Japan Robot-Sumo Tournament will be held by the National Association of Principals of Technical Senior High Schools to support the development of tomorrow's IT professionals. The Cross-Sector Interchange Pavilion will connect students with companies by encouraging interchange between industry and university research institutions.

-Numerous Government-related Projects
As a trade show representing the entire IT and electronics industries, CEATEC JAPAN provides visitors with opportunities to see government organizations in action. The Ministry of Internal Affairs and Communications will open an exhibit by the National Institute of Information and Communications Technologies. Exhibits related to the Ministry of Economy, Trade and Industry include the Information Grand Voyage Project, Life Contents Frontier and a Special Exhibit by the New Energy and Industrial Technology Development Organization (NEDO). JETRO BIZMATCH@CEATEC, a regular feature of the show, will be held once again in 2008, organized by the Japan External Trade Organization (JETRO) and offering a variety of programs to create business opportunities spanning national borders.

Government organizations are also planning to actively use CEATEC JAPAN 2008 Keynote Speeches and Conference programs to publicize and report on their activities to a wide audience.

-Highly Topical Keynote Speeches and International Guest Speeches
A total of 18 Keynote Speeches and Executive Panels featuring industry executives and opinion leaders are being planned for CEATEC JAPAN 2008, starting on Tuesday, September 30, with a speech by Mr. Michiyoshi Mazuka (Chairman and Representative Director, Fujitsu Limited), Mr. Etsuhiko Shoyama, (Chairman, Hitachi, Ltd.), and Mr. Shigefumi Wada (President, OBIC Business Consultants Co., Ltd.). These and other highly topical speakers will present to the world through Friday, October 3.

On September 30, there will also be Special Guest Speeches by the Executives from Intel Corporation and Microsoft Corporation. The CEATEC JAPAN Conference is scheduled to offer approximately 150 seminars throughout this year's show in Special Sessions, Trend Sessions, Advanced Sessions, as well as technology presentations under the themes of Software & Solutions, Information Systems and Communication Networks. Exhibitors will also present their own technologies, products and services in Exhibitor Seminars.



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