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Information and Communications Technology Exhibition

THE Philippine Call Center Alliance (PhilCall), an association of small and medium-sized call centers in the Philippines, joined the 19th International Information and Communications Technology Conference and Exhibition in Singapore.

Dubbed as the Communic Asia 2008, the international event is being held at the Singapore Expo from June 17-29. The event is said to be the biggest considering that it occupied Halls 1-6 of the largest exhibition and convention center in Southeast Asia.

The Philippines participated in the said event for five years now and as organized by the Phil-Citem (Center for International Trade and Exhibition) and co-organized by Business Process Association of the Philippines (BPAP) and Commission of Information and Communication Technology (CICT). It was co-organized by the top telecommunication players PLDT and Globe.

PhilCall was invited to be one of the participants and exhibitor in the Philippine Pavilion. Its president, Joji Ilagan Bian, expressed her gratitude for the opportunity given to their organization to participate in such a big event.

"We are very happy about this valuable opportunity given to us by BPAP and CICT. We took this as an opportunity to meet and develop new business partners as well as clients who requires small contact centers for their business requirements. The various networking sessions showed that there are indeed bright prospects for SME based call centers that are professionally managed and are able to render good customer services. We are very thankful that BPAP, who are the big players in the BPO sector is working closely with the smaller call centers bringing us to the forefront of the industry, " Bian said.

The highlight of the Philippine participation was the Philippine Business Seminar and Networking Forum where presentations were made to the foreign business delegations about the investment potentials of the Philippines in BPO.

CICT Secretary Ray Chua talked about the government's initiatives to support the ICT sector; Oscar Sanez, president of BPAP, highlighted the bright prospects of BPO in the Philippines as indicated by the performance of the different multinational contact centers, animation, medical transcription companies; Joji Bian made a presentation for the SME call centers where she highlighted the presence of small call centers from 20-100 seats operating in many key cities of the Philippines.

Bian said PhilCall is now focusing on instituting professionalism and good business practices among the small and medium-sized call centers all over the country so that these SME's can have more access to better business linkages in the BPO.



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