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The iProperty.com EXPO

The iProperty.com EXPO 'The Luxury Collection', formerly known as "International Home Buyer and Property Investor" exhibition, will be held at Kuala Lumpur Convention Centre (KLCC), Halls 4 and 5, from July 25 to 27, 2008.

This will be the first time the event is being organised by the iProperty.com Group, Asia's network of property portals, following its acquisition of Keagen Group Sdn Bhd in March this year. The iProperty.com Group also owns and operates Malaysia's No. 1 property and real estate website, iProperty.com Malaysia; and Malaysia's No. 1 property magazine, iProperty.com.my.

The 3-day event is expected to attract more than 15,000 affluent home buyers from local and international markets. Over the past four years, the event has seen thousands of high net-worth individuals, expatriates and institutional buyers. An impressive list of high-quality award-winning exhibitors have confirmed their participation in this year's show, including top Malaysian developers such as IJM, MK Land, Bolton Berhad, Putrajaya Holdings, Sunway City Berhad, TH Properties and TTDI Development.

Patrick Grove, Executive Chairman of the iProperty.com Group said, "Keagen Group Sdn Bhd has done a great job building the reputation of the exhibition series over the past four years. Hence, what we are essentially doing this year is taking an already strong foundation and building on its success."

Over the years, visitors attending the International Home Buyer and Property Investor exhibitions have been mainly serious home buyers and investors from over 45 countries who had budgets of at least RM1million. Most of them also held top management positions and earned an annual income of at least RM150,000 making them perfect candidates for high-end property purchases.

Launch of Asia's First Online Expo:
This year's show will also see the launch of an online expo website which will feature exhibitor and property details, photos of booths as well as video recordings of seminar and panel discussions, catering to those home buyers and investors who are unable to physically make it to the expo. The website will also offer property developers an excellent opportunity to tap on iProperty.com's vast regional network to cross-market their products and services to a wider audience and extend their product exposure from three days to 365 days. The online expo website can be accessed via the iProperty.com network available in Singapore, Malaysia, Philippines and Hong Kong from 25 July 2008.

Grove continued, "What we are looking to do this year is to add exciting new elements to the exhibition. Not only are we organising special dialogue sessions with award-winning property developers, the launch of Asia's first online expo website will also complement the iProperty.com EXPO as well as our existing iProperty.com network of property portals."

Aside from catering to visitors, the iProperty.com EXPO will also differentiate itself by being the only property exhibition in Malaysia to implement activities ensuring exhibitors reap maximum benefits. This includes producing Show Directories, visitor reports as well as conducting visitor registration to allow exhibitors to carry out post-expo marketing. Exhibitors can also refer to the online expo website for valuable leads and follow up with them even after the iProperty.com EXPO has ended.

More than RM200 million worth of property was transacted during the iProperty.com EXPO in Hong Kong, which took place at the Hong Kong Convention & Exhibition Centre from 15 to 16 March 2008. The event will be held in Singapore at the Suntec Singapore International Convention and Exhibition Centre, from 21 to 23 November this year.



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