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21st International Optical Fair Tokyo

As organisers, Japan Medical-Optical Equipment Industrial Association, Fukui Optical Association, and Reed Exhibitions Japan Ltd. are proudly to announce its' 21st consecutive year, International Optical Fair Tokyo to be back at Tokyo Big Sight Japan from October 1-3, 2008.

If you wish to witness the latest industry trend from frames to the technology, you must save your date for this leading optical trade fair in Asia. This year, Show Management is witnessing most excited response ever from the industry, expecting to welcome 500 exhibitors and 16,500 visitors to have JPY 7.50 billion on-site sales during 3 day show period.

Both the exhibitors and the visitors expressed great satisfaction after the show in 2007. GÖTTI from Switzerland said, "IOFT proved to be a truly international show, and we received orders from Chinese and Korean visitors. This year, our 100,000 USD worth of orders exceeds the amount last year." Visual Tech from Taiwan said, "We visited IOFT to buy the latest frames. There were many frames matching Taiwanese wealthy consumers, and we made orders around 30 thousand USD on-site. It was our first visit to IOFT, and we are pretty sure to visit again next year." Also Uno Optic from Korea said, "We walked around the fair thoroughly to buy fashionable eyewear. There were many overseas exhibitors in the BOUTIQUE Area targeting the Asian Market, and we made orders up to 40 thousand USD on-site."

With a huge demand from both the exhibitors and the visitors, Eyewear Accessories Zone is newly launched for IOFT 2008. Not only cases or clothes, but also fashion accessories, hats, bags, and other miscellaneous goods are gathered in this corner. It is a perfect place for the visitors to find various products that can go together with the frames, and this unique and dynamic platform gives a great opportunity to discover new perspective to the optical industry.

Also with Eyewear Accessories Zone, there will be other special exhibit zones; IOFT BOUTIQUE, IOFT SHOP DESIGN, and IOFT LUXURY COLLECTION. IOFT BOUTIQUE is a corner dedicated to the world's most avant-grade and expressive concepts in eyewear. IOFT SHOP DESIGN was launched in 2005 at the request from many buyers as the shop displays are often as important as it is for the sales of the products. It will feature ever wider varieties of shop-display related goods in 2008. Lastly, IOFT LUXURY COLLECTION will showcase elegant, top-of-the-line eyewear, including platinum, gold and jewel frames. These precise zoning will help the visitors their easy access to what they are aiming for.

Show Management will be hosting Reception Party, Eyewear of the Year (EOY) Award 2009, Best Dressed Eye Awards, and Educational Seminars. These special events spice up the show to draw more and more attention not only from the industry but also from the public.



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