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ISH Kitchen and Bath Middle East

A growing number of interior decorators and contractors use baths, home spas and design-led kitchens by some of the world's top designers, to make their top-end housing construction stand out from the competition, and to add value to their developments. The latest trends in bathroom fixtures, steam showers, whirlpools to complete luxury and fantasy bathrooms, home spas, contemporary and classic kitchen designs will be showcased at the ISH Kitchen and Bath Middle East to be held from May 25 to 27, 2008 at the Dubai International Convention and Exhibition Centre.

"From properties with spectacular views of the sea, golf course or the lagoons, the focus in the highly competitive residential construction market of the Middle East has now shifted to high-end interior designs. More and more top-end housing projects are crafting bathrooms and kitchens as their unique selling proposition, as the trend towards open plan living now takes precedence in this part of the world, " said Eckhard Pruy, CEO of Epoc Messe Frankfurt."

"Interior decorators, architects and contractors will get their creative juices flowing by visiting the ISH Kitchen and Bath exhibition where a wide array of advanced bathroom fixtures, steam showers, whirlpools, and functional, stylized and accessible kitchen designs from the world's leading suppliers and specialists will be on showcase, " remarked Mr. Pruy.

Visitors will see the latest designs, concepts and products on the market aimed at improving lifestyle. Presenting design trends and solutions at the exhibition will be MIELE, Nolte Kuchen, Kohler, Kitchens & Beyond, GROHE, and many more. On display at the exhibition will be a wide range of mixers, antiscald faucets, steam shower stalls, whirlpool baths which give users a gentle massage with built in music systems and DVD players from a variety of suppliers and manufacturers from the US, Europe, the Far East and China.

"The modern bathroom has evolved from a functional space to a stylish sanctuary where you can relax and de-stress. It is no longer a room tucked away in a far corner of the house, but a carefully designed and conveniently arranged space that should be enjoyed, " said Ms. Alysia Gilligan: Senior Show Manager, ISH Kitchen and Bath Middle East.

"With recent developments and advances in bathroom fixtures and equipment it has become possible for everyone to enjoy the luxury of a mini spa at home" she added.

"As consumers become aware of the benefits and importance of a healthy lifestyle there is an increasing demand for products that support wellbeing. With the fast paced, cosmopolitan way of life enjoyed by many people throughout the Middle East it is especially important to restore balance and harmony, and what better way to achieve this than at home, in a space designed to do just that." said Ms. Gilligan.

The Middle East is witnessing record growth in property development and the UAE is leading the way largely due to its open and global approach to design and construction. This progressive way of thinking has made the real estate and construction sector a thriving and sustainable sector.

ISH Kitchen and Bath Middle East is the only design-led kitchen and bathroom exhibition in the Middle East, attracting key designers and manufacturers from around the world who come to present new products, interact with industry peers and source state-of-the-art market trends.



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