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City Break 2008

Reed Travel Exhibitions are delighted to announce that Belgrade has been appointed as the host destination city for City Break 2008. City Break 2008 will build upon the successes of this Reed Travel Exhibition show, which is dedicated solely to the city break market. Helsinki and Athens have already hosted the event drawing Europe's destinations, hotels and airlines.

Pre-scheduled appointments are the key feature of City Break, as hosted buyers select appointments with their chosen exhibitors; in 2007 these included official city tourist offices from Nantes, Berlin, Thessaloniki, Salzburg and Zaragoza.

The move to Belgrade reflects diversification within the city break market from more traditional European centres to destinations on the Baltic and Adriatic Seas along with less prolific destinations in central Europe. According to the ECM/European Cities Tourism Report 2006/7, destinations that have seen a dramatic increase in overnight stays (20002005) include Dubrovnik (Croatia) +130%, Tallinn (Estonia) +92%, Ljubljana (Slovenia) +71%, Zagreb (Croatia) +64% and Bratislava (Slovakia) +46%.

Mark Walsh, Group Exhibition Director, City Break, said: "We are very excited about going to Belgrade and helping to show off this fantastic city to buyers and suppliers alike. The rich culture and history coupled with its infrastructure make this an ideal city to show off the importance of the city break sector."

Olivera Lazovic, Director of Belgrade City Tourism, said: "We are delighted to be able to host the city break exhibition and are hugely excited about increasing the awareness of our fabulous city and its surrounding area."



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