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Ambiente Japan and Heimtextil Japan

Consisting of Ambiente Japan and Heimtextil Japan, Interior Lifestyle is the leading "Design-Oriented" trade fair for the Japanese interior market. Experts of the trade gather to nominate and discover the latest trends. The next edition is scheduled for 11-13 June, 2008 at Tokyo International Exhibition Center.

For the international suppliers of popular high-fashion merchandise, Interior Lifestyle will be the perfect business platform to find proper sales network. It is well-known as the footstep to enter into Japanese high-end consumer goods market among international brands. Guzzini is one of the companies to choose to take part in the 2008 fair. Guzzini, Italian famous manufacturer for the production of household articles typified by good design and the broadest appeal, will host special event named "Foodesign". "Foodesign" is a research project realized by the collaboration between several celebrities of food and design, which aims to produce innovative food and household items.

"This special culture promotion event, Foodesign, is realized through collaboration between Guzzini and 37 top Japanese designers. And of special note is that this can be only seen at the three trade fairs in the world: Ambiente (Frankfurt) in February, Milano Salone (Milan) in April and Interior Lifestyle (Tokyo) in June. We choose to exhibit only at Interior Lifestyle in Asia, because the fair is well-targeted at luxury consumer product market, therefore is the best show for Guzzini's branding strategy. Of course, all the products to be displayed at the show will be new collection and will be the first time to be introduced to the Japanese market", said by President of its Japanese agent, Mr. Tomonobu Sakai.

There is no question that Interior Lifestyle is an effective marketing channel for the industry. Take the story of Ateliers d'Art de France for example, a company that is the French Trade Federation for Craft professionals, and has been involved in the organization of the official French pavilion at Interior Lifestyle for more than 10 years. The year by year, the number of French manufacturers at their pavilion has increased. "Convinced that it is the best place for French manufacturers to showcase their high end lines of products, we are always devoted to offer them the best exhibiting conditions to highlight their presence.

Our partnership with Mesago Messe Frankfurt has been continuously developing throughout the years, to the benefit of our exhibitors. This year, we will emphasize our collaboration for the 150th anniversary of France and Japan commercial relationships. French companies are well aware of the tremendous opportunities of the Japanese Market, and they know that Interior Lifestyle is the place where these opportunities will become real business!" said the spokesman of Ateliers d'Art de France.

Interior Lifestyle has grown considerably since its debut in 1990, attracting professionals from every sector of the consumer goods & interior design sector around the world each year. At the last event in 2007, 600 exhibitors from 29 countries and regions made presentations for 26,332 trade visitors. Based on the success of the Interior Lifestyle 2007, all booths for the 2008 fair in four halls has been fully booked out with another dozens of companies on the waiting list, even though there are more than five months before the show opening. The 2008 fair is expected to be even more successful.



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