Spreadtrum to Display its New AVS Solutions at CCBN2008
Spreadtrum Communications, Inc., one of China's wireless baseband chipset providers, announced its participation at the 16th Annual China Content Broadcasting Network Exhibition (CCBN2008) held from March 21st to March 23rd, 2008, in Beijing, and where it will demonstrate its new AVS solutions in its booth (No. 7004 in the 7th Building).
During this exhibition, Spreadtrum plans to highlight its ''innovation leads to an enhanced audio visual experience'' theme by displaying its AVS solutions based on the second generation AVS source coding-decoding standards independently created by China. The solutions on display will include the world's first commercial AVS audio/video decoder chip, the SV6111, that Spreadtrum launched on August 2007 and the SV6100, which are expected to be released into the market in the near future. During the same exhibition, Spreadtrum will demonstrate IPTV systems (SD) and DVB-C Digital TV systems (SD/HD) based on the two chips.
CCBN2008 is an annual world-class conference for industry professionals, sponsored by the State Administration of Radio, Film and Television (SARFT), and primarily organized by the Academy of Broadcasting Science of SARFT and China Cable Broadcasting Network Ltd. Since its successful first show in 1993, CCBN has already become one of the largest exhibitions of digital television (DTV) and broadband network industries both in Asia and the world. This year, the Exhibition will be grandly held at the China International Exhibition Center in Beijing from March 21st to March 23rd, 2008.
As one of China's leading wireless baseband chipset providers, Spreadtrum also spends quite a lot of effort on AVS technology research and product development. In August 2007, Spreadtrum launched its first audio and video decoder chip, the SV6111 (SoC), which was the world's first commercial AVS audio/video decoder chip. The SV6111 product includes all of the decoding functions required by the AVS standard (Part2 JIZHUN6.0), while at the same time supporting MPEG-2 specifications (MP@HL). The SV6111 also contains key functions designed to support both current and future digital TV set-top boxes (STB), and includes innovations in its architect, hardware, software design and other aspects.
''We are very delighted to reveal Spreadtrum's new AVS products at CCBN2008'', expressed by Dr. Ping Wu, President and CEO of Spreadtrum. ''Spreadtrum is a fabless semiconductor company that develops chipset processor solutions including software and platforms for the wireless communications and multimedia market. As a global focused company, we are using our technology to push both the advancement of wireless communications and multimedia terminals. Spreadtrum has been devoted to the research and product development of AVS technology, the second generation source coding- decoding standard independently created by China. This shows Spreadtrum's strong support of Chinese self-developed standards, after its success in developing the world's first single-chip TD-SCDMA solution. AVS is another progressive step in the development of China's independently created source code standards, and a significant effort to advancing the overall information industry, too.''
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