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Response Expo-2008

Response Expo-008, regarded as a must-attend conference and exhibition by the direct response industry, has unveiled its initial roster of seminars and speakers. Returning to the Manchester Grand Hyatt in San Diego May 6-8, Response Expo 2008 will repeat its "all business, all the time" networking, seminar and exhibition formula that made the 2007 event an across-the-board success.

Education sessions encompass a broad range of critical direct response areas, including how to effectively transform DR into self-liquidating campaigns that fund the media and pave the way to retail; How DR marketers can tap into a more global approach with their web presence; A look at how social networking sites can be mined for DR potential; An extensive view at the art of branding DR products to maximize their 'shelf life'; and how to ensure you receive the utmost from your back-end service providers.

Among the many speakers are panel moderator Shelly Palmer, Managing Director for Advanced Ventures Group, host of Media3.0 with Shelly Palmer and President of the New York chapter of the National Academy of Television Arts & Sciences; Andrew Spivak, Vice President of Marketing and Product Development for Guthy-Renker Corp., responsible for the marketing and product development of such major Guthy-Renker iconic successes as Winsor Pilates; Ronald Pruett, CMO of the Liberty Medical division of pharma/healthcare giant MEDCO; and Brian Fays, Executive Vice President of Advertising Sales for MTV Networks who oversees DR ad sales for 17 cable networks, including MTV, VH1, Comedy Central and Spike.

Additional panel moderators and speakers include Thomas Haire, Response Magazine, Nicola de la Salle, Livemercial, Maria Eden, DRMi, Greg Sarnow, DRA, Dick Wechsler, Lockard & Wechsler, Glenn Eisen, Guthy-Renker Corp, Rob Griffin, Media Contacts, Chad Hartvigson, Prep Sportswear, Susan McKenna, Borba, Erik Qualman, EF Education, Whit Rowlinson, Boehringer Ingleheim, Bryan Stapp, Craig Taylor, Positec, Rich Thompson, Prevea Healthcare and Katie Williams, Sylmark.

Each evening, Response Expo-2008 offers exciting networking events, including the Opening Night party, Seaport Celebration and Closing party to be held at the Museum of Natural History, located within San Diego's historic Balboa Park.



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