contents

america
 

Virtual Worlds Conference

Virtual Worlds Management, the virtual worlds media company, announced the keynotes for the second annual Virtual Worlds Conference taking place April 3 4, 2008, at the Javits Convention Center in New York City.

Keynote addresses will be given by: - Charles Scothon, General Manager & SVP, Girls Mattel Brands, Mattel, Inc. - Rosie O'Neill, Senior Brand Manager, Barbie Tech, Mattel, Inc. - Jeffrey B. Yapp, Executive Vice President, MTV Networks Music & Logo Enterprise Group - Sibley Verbeck, CEO, The Electric Sheep Company - Kyra E. Reppen, Senior Vice President & General Manager, Neopets - Steve Mortinger, VP & Associate General Counsel, Systems and Technology Group, IBM.

"Virtual worlds are rapidly reshaping the toy, media, and entertainment industries, " said Christopher Sherman, Executive Director of the Virtual Worlds Management. "This year's Virtual Worlds Conference keynoters are individuals who are leading the charge, leveraging existing content, brands and intellectual property to create new, high-margin virtual worlds that excite, entertain and engage audiences."

The two day conference agenda covers the business, operations and legal issues for companies seeking to monetize their intellectual property with virtual worlds. Thirty three companies will also be exhibiting new products and services. The full speaker roster and agenda can be found online at http://www.VirtualWorlds2008.com.

Charles (Chuck) Scothon, General Manager & SVP, Girls Mattel Brands, Mattel, Inc. Conference Keynote: Thursday, April 3rd, 9:00am - 10:30pm Charles Scothon oversees all aspects of marketing and design for the Girls portfolio of industry-leading brands including Barbie, My Scene, Polly Pocket, Pixel Chix, Little Mommy, Disney Princesses, and several other popular girls brands. In 2006, under Chuck's leadership, the Barbie brand experienced its first full year of growth in six years, remaining the No. 1 fashion-themed doll in the U.S. and worldwide.

Rosie O'Neill, Senior Brand Manager, Barbie Tech, Mattel, Inc. Conference Keynote: Thursday, April 3rd, 9:00am - 10:30pm Rosie O'Neill leads Mattel's Barbie Tech initiatives, which include the Barbie Girls platform, Barbie i-Design gaming system and more. In April 2007, O'Neill launched the Barbie Girls platform, a hybrid online-offline play experience that blends a doll-inspired music player with a virtual world designed exclusively for girls.

Sibley Verbeck, CEO, The Electric Sheep Company Conference Keynote: Thursday, April 3rd, 4:00pm - 5:00pm T. Sibley Verbeck is founder of The Electric Sheep Company, and is responsible for business development and overall company strategy. As a former Chief Scientist of StreamSage, Inc. and Comcast Online, Sibley has been a leading researcher in advanced computational linguistic and statistical techniques for analyzing audio, video, and text.

Jeffrey B. Yapp, Executive Vice President, MTV Networks Music And Logo Enterprise Group Conference Keynote: Friday, April 4th, 9:00am - 10:30pm Jeffrey B. Yapp leads the business development team in extending the MTV, VH1, CMT and Logo brands into new businesses and platforms. Yapp oversees several development groups responsible for an extensive array of ventures and new content opportunities including: console and portable video games and virtual world platforms, among others.

Kyra E. Reppen, Senior Vice President & General Manager, Neopets Conference Keynote: Friday, April 4th, 9:00am - 10:30pm Kyra Reppen leads and manages all day-to-day operations, creative direction and business strategy for Neopets, which is based in Los Angeles, Calif. Prior to her tenure at Neopets, Reppen was Vice President and General Manager of Nickjr.com, a division of Nickelodeon and MTVN Kids and Family Digital Group, where she oversaw strategy, creative and editorial.

Steve Mortinger, VP & Associate General Counsel, Systems and Technology Group, IBM Virtual Law Keynote: Thursday, April 3rd, 11:00am - 12:00pm Steve Mortinger has responsibility for IBM's virtual worlds policies and is co-chair of the ABA IP section's Special Committee on Computer Gaming and Virtual Worlds. Steve headed up the IBM cross- functional team that created IBM's Virtual Worlds Guidelines for employees.



write your comments about the article :: 2008 Exhibition News :: home page