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MFSA/NAPL Fulfillment Conference

Paramus, NJ—NAPL, the not-for-profit management association for business excellence in the graphic communications industry, and MFSA, the Mailing & Fulfillment Service Association, are partnering to present the fourth annual MFSA/NAPL Fulfillment Conference, "Reaping the Fruits of Fulfillment, " April 14–18, 2008, at the Napa Valley Marriott in Napa, California.

Against the rustic backdrop of California's renowned wine country, the conference is designed for executive management teams, sales and fulfillment managers, directors of operations and estimators who are interested in adding or expanding fulfillment services. This educational and networking conference emphasizes how to increase profit margins by running fine-tuned operations after the sale.

"The entire program is designed to help attendees from the printing, fulfillment, mailing and marketing industries build networks and create partnerships with company leaders and suppliers to enable their businesses to grow profitably, " says Tom Quinn, director of fulfillment services, MFSA.

"Previously, printers, fulfillment and mailing houses, and marketing providers operated separate businesses. However, MFSA and NAPL leaders recognized the industry landscape was changing and that some of the most successful businesses now offered these complementary services, " says Steve Johnson, NAPL vice president, member services. "The two associations decided to ensure the industry at-large would thrive and excel collectively in this arena."

To support this goal, MFSA and NAPL joined forces four years ago to provide the highest level of expertise in the marketplace under one roof with the MFSA/NAPL Fulfillment Conference. In its early years, the conference concentrated on new business sales and marketing strategies. This year, while beginners can still learn effective selling strategies, industry experts will emphasize the critical steps after the sale that can increase the return on investment for any fulfillment operation, regardless of size or scope.

The following speakers are just a few of the esteemed industry experts who will lead the conference. Tom Quinn, director of fulfillment services, will lead two pre-conference sessions on selling fulfillment and conducting profitable handwork operations. Curt Barry, president of F. Curtis Barry & Company, will discuss how using technology can offset rising labor costs and cost-effectively increase service offerings to customers.

Bob Shaunnessey, executive director of the Warehousing Education and Research Council, will help attendees explore how fulfillment businesses can reap profits from the logistics industry, which represents 10 percent of the U.S. economy. Joseph P. Truncale, CAE, president and CEO of NAPL, will help participants recognize how to become more effective leaders and how to identify the right opportunities to lead.

Whether novices or advanced fulfillment providers, attendees can get answers to their concerns and challenges during presentations, panel discussions, local plant tours, roundtable discussions or over an informal cup of coffee with an industry insider or supplier.

"Previous conference guests ranked the tour experiences as an exceptional opportunity to learn practical and proven operational strategies and to network, " says Quinn. This year Dome Printing, northern California's largest privately owned printing company, is opening its doors to reveal its most modern equipment, software and systems, which support its mailing and fulfillment facilities. TFC Inc., a leading integrated marketing services provider of complex kitting and distribution, will reveal what a marketing service provider (MSP) looks like.

In addition, MFSA will provide information and a presentation on its accreditation program and fulfillment vendors will demonstrate the latest industry technologies, products and services at a trade fair on the showroom floor.



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