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PCHI Chooses Shanghai For its 2008 Return to China

Reed Sinopharm Exhibitions (RSE) announced that Personal Care and Home Care Ingredients (PCHi) will be held from 17-19 March 2008 at the Shanghai Everbright Exhibition and Convention Centre. PCHi serves as the focal point for suppliers and manufacturers to trade, source, learn, discover and network. The trade exhibition brings together Chinese and international buyers and sellers of ingredients, fine chemicals, surfactants, chemical specialties and others. Pre-qualified attendees will benefit from an extensive suite of conferences and seminars that focus on five core themes: changing regulatory frameworks, technological developments, recent innovations, research and development discoveries, and market data and trends.

To heighten the value customers will benefit from PCHi, the organizers have planned a range of fringe activities based on customer feedback. Lee shared, "We deeply appreciate the feedback from the 577 customers surveyed to understand their needs. From the representative sample pool, PCHI 2008 will offer products and services like hospitality suites and meeting rooms for exhibitors to meet their customers in a comfortable, secure environment away from their booths. A hosted buyers' program is in the works where RSE will invite qualified buyers within and without China with pre-determined meeting appointments. RSE will also work with relevant Asian associations to form delegations from different territories to visit. This will fulfill our exhibitors' sales and marketing objectives."

RSE is considering other value-added services such as site visits, where buyers keen to procure ingredients from a seller in China may visit its facilities to understand the production standards better. Plans are underway to feature new technologies as well as opportunities for customers to book slots for launch product presentations. PCHI will be abuzz with multiple value-adding activities, making customers' participation at the show teeming with benefits. With a full scale local team, RSE is better enabled to provide a seamless experience for its international customers.

The organizers have enriched the product offering by putting together sponsorship packages that empower customers to extend their marketing reach effectively. Beyond exhibition space, sponsors will be able to cast wider nets to embellish their brands. As customers have varying needs, sponsorship packages may be customized.

PCHi, as an associated event with the worldwide series of in-cosmetics shows, will leverage the marketing and knowledge support of the well-established exhibition and its databases. PCHi will progressively match the standards and products that in-cosmetics customers are familiar with. There will be a PCHi Industry Night bringing buyers and sellers together for an evening of networking with informative presentations on general market trends. There will be opportunities for customers to deliver succinct updates on new product launches to pitch business ideas to the attending buyers.



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