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A Mobile Entertainment Conference at The Mobile World Congress

The GSMA and The Nielsen Company announced that Black-Eyed-Peas front man will.i.am and film actress and filmmaker Isabella Rossellini will be among the headline speakers at a brand new mobile entertainment conference, Mobile Backstage at this year's Mobile World Congress in Barcelona (11-14 February 2008).

This one-day event, produced by the GSMA in collaboration with Nielsen's leading entertainment industry magazines Billboard and The Hollywood Reporter, will include top music, film, TV, video and gaming industry insiders in a programme that will get to the heart of challenges and opportunities for the fourth screen, mobile medium. Mobile Backstage will also offer refreshing perspectives on the mobile entertainment revolution from some of today's top artists, filmmakers, producers, entertainment executives and film festival professionals.

The interactive conference taking place on Wednesday 13 February at Barcelona's spectacular National Palace above the Mobile World Congress complex, will feature star powered keynote interviews, innovative case studies, custom mobile entertainment research and panel sessions on provocative topics such as creating content for mobile; value chain control and compensation; business models, and social networking on mobile.

Mobile Backstage confirmed speakers include will.i.am, singer/songwriter and founder of Black Eyed Peas, Isabella Rossellini, Writer, Actor, Director, Craig Palmer, President & CEO, Gracenote, Mika Salmi, President. Global Digital Media, MTV Networks, Jeff Hermann, VP of Mobile Media, Nielson Mobile, Rob Lewis, CEO, Omnifone, Tero Ojanpera, EVP Entertainment and Communities, Nokia, Christopher Barry, SVP Digital Media and Business Strategy, Sundance Channel, Jérôme Paillard, Director, Marché du Film, Festival Du Cannes, Jody Shapiro, Producer, Erik Rosenlund, Filmmaker, Ken Wardrop, Filmmaker, Javier Perez Dolset, Founder, CEO Zed, Simon Protheroe, New Media and IT Direct, Eidos.

Internationally known actress, Isabella Rossellini will showcase and discuss her role in the making of a brand new series of mobile short films titled GREEN PORNO, conceived, written by and featuring Rossellini and produced in association with Sundance Channel . The films have been selected to premiere at both the Sundance Film Festival and Berlin Film Festival this year. Mobile Backstage will host their mobile industry premiere. Black-Eyed-Peas frontman, Will.i.am will provide the perspective of a world leading music artist on the potential to reach a global fan base via mobile phones.



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