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The International Furniture Fair Singapore/ASEAN Furniture Show

The International Furniture Fair Singapore/ASEAN Furniture Show 2008 has garnered even stronger response as a result of the recent date change. Since the new dates were announced, IFFS/AFS 2008, which is now scheduled for 9 to 12 March 2008, has received an increase of 15 per cent in visitor pre-registration numbers. The strong surge in visitor numbers is testimony of the event's high standing amongst players in the international furniture trade circuit. The organiser of the annual fair, IFFS Pte Ltd has also been pumping up its promotion efforts to attract visitors. In particular, IFFS Pte Ltd is working closely with the International Famous Furniture Fair in Dongguan, China on a series of promotional activities to encourage furniture buyers to visit both fairs.

To boost visitorship figures for IFFS/AFS 2008, IFFS Pte Ltd has raised its visitor promotion budget by 150 per cent to hit more than S$1.5 million. As part of the joint promotion with 3F, flyers which contains information on both IFFS/AFS 2008 and 3F 2008 will be mailed out in October 2007 and January 2008, along with preregistration forms for both shows.

Joint roadshows will also be held in Mumbai, India and Krakow, Poland, two countries which have been identified as up-and-coming furniture importers. Travel and accommodation worries will also be minimised with attractive airfare and hotel packages developed for buyers from the US market.

IFFS Pte Ltd is also aggressively courting buyers through direct mailers, email broadcasts, marketing presentations and advertising efforts. Collaterals are available in Japanese, Korean, French, Italian, Portuguese and Russian for dissemination in non-English speaking countries. In-depth event materials have also been developed specially for Japanese and Korean buyers.

To maximise exposure of IFFS/AFS 2008 to the global furniture trade fraternity, the fair is set to receive advertorial and editorial coverage in 140 trade publications across 30 countries. IFFS Pte Ltd is also present at important trade shows around the world such as the Las Vegas Market in the USA, Furniture China in Shanghai, China, the High Point Fall Market in High Point, USA, imm cologne in Cologne, Germany and Meuble Paris in Paris, France. In a demonstration of the Fair's pull as a one-stop sourcing platform for quality products, many key buyers have already confirmed their attendance for IFFS/AFS 2008.

IFFS/AFS 2008, which will occupy seven halls at the Singapore Expo, is the largest in the show's 25-year history. Besides the jump in visitor pre-registration numbers, local and foreign exhibitors have also responded positively to next year's fair. To date, 90 per cent of the total nett floor space of 44,000 sqm has been booked.



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