Hair Expo 2008 will be an explosive weekend of inspiration, creativity, passion, education and community. The event will be held in Sydney's Convention and Exhibition Centre over the Queens Birthday weekend, from Saturday 7th to Monday 9th June 2008. The event will deliver to a national and international audience the 3 'EEEs' – a world-class Exhibition, Education and Events program held over three action-packed days and nights. The gala events include Saturday's spectacular opening night featuring appearances by Australian and international talent, Sunday night's "Generation Next" with the industry's rising stars and Monday night's 23rd Annual Hair Expo Hairdressing Awards including the Australian Hairdresser of the Year, the 'Oscars' ceremony of the salon industry.
Leveraging their unique expertise as the world's leading events organiser and owner of UK-based sister show Salon International – the number #1 hairdressing industry event – Reed Exhibitions will bring the education component of Hair Expo to a whole new dimension, with two days of unprecedented educational seminars focusing on cut and colour, styling and business sessions with the best talent from Australia and overseas.
As part of this re-branding, Hair Expo 2008 will unveil a brand new visual identity, including a new logo and a new creative featuring the work of 2007 Australian Hairdresser of the Year Caterina DiBiase, from Melbourne's Heading Out Hair & Beauty Salon.
"Australia has amazing creative talent, " adds Mason, "and Hair Expo is strongly committed to supporting them and putting Australian hairdressing on the global map. With this in mind, we've decided that all our future creative campaigns would feature the work of each year's Australian Hairdresser of the Year."
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