The International Musikmesse-2008
The International Musikmesse will be held in Frankfurt am Main from 12 to 15 March 2008. With over 1,600 exhibitors from 48 countries at the last Musikmesse in 2007, the international trade fair for musical instruments, music software and computer hardware, sheet music and accessories continues on its highly successful course. With 78,500 visitors, last March's edition of the Musikmesse once again set a new attendance record. The organisers also anticipate increases in exhibitor and visitor numbers next year.
At the Musikmesse, manufacturers from all over the world present the complete range of products for making music. Covering the spectrum from classic instru¬ments, acoustic and electric guitars and basses, brass and woodwind instruments, percussion and keyboards to electronic equipment and computer hardware and software, the Musikmesse is the place where all innovations are presented to international visitors in concentrated form.
To make the Musikmesse even more successful and to make better use of important synergies between the individual product groups, next year's Musikmesse will be distinguished by a new hall layout. The wind segment (brass and woodwind instruments) moves from Hall 6.0 to Hall 1.1. The close proximity of plucked and string instruments in Hall 1.2 and marching instruments in Hall 3.0 will make the overall spectrum to be seen even more attractive.
Another change in the halls occupied concerns the forte segment with upright and grand pianos, historical keyboard instruments, church organs and related accessories. These products, which used to be in Hall 1.1, will move to Hall 6.0 in 2008 and thus be close to keyboards, digital pianos and synthesisers in Hall 5.0. In the future, therefore, visitors will find the entire range of analogue and digital pianos in close proximity to each other and on the same floor (Halls 5.0 and 6.0).
As part of the remix product segment, DJ equipment and related accessories moves down a floor, from Hall 5.1 to Hall 5.0. Thus, the constantly expanding segment of computer software and hardware in Hall 5.1 will have more room while DJ equipment is to be seen in a homogenous area of Hall 5.0.
Labels, recording companies, festivals, concert promoters, platforms for young people and music publishers are to be found in the musikbiz section of the fair. Launched in 2007, musikbiz, will be continued and supplemented by additional segments in 2008.
The high degree of internationality on both the exhibitor and visitor sides offers the best chances of making new contacts with manufacturers, dealers and consumers during the fair. An extensive show and stage programme presents the latest products in action while over 200 concerts on stages and exhibition stands, workshops and forums will ensure entertainment and practical demonstrations of the new products shown.
Another important aspect of the International Musikmesse is the support it provides for young people. With music4kids, the Musikmesse reserves an area where children aged from eight to 14 can discover sounds and try out all kinds of musical instruments in a participatory music exhibition organised in accordance with educational principles.
Another highlight is the final round of the SchoolJam competition for school bands on the Friday of the fair. On a professional stage, the finalists play and sing for the title of 'Germany's Best Pupil Band' to a jury of experts and a large audience. The prizes include a concert trip to the USA and the chance to appear at a major international festival.
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