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Food Expo 2007

The National Development Company (NADEC), a agricultural company that is partly owned by the Saudi Government, has confirmed its participation as a major exhibitor and gold sponsor of Food Expo 2007, which will be held on December 2-4 at the Oman International Exhibition Centre. NADEC was established in 1981 to develop the kingdom's agricultural resources and provide consumers with high-quality and nutritious products. The company, which is based in Riyadh, annually produces a large volume of wheat, corn, potatoes, onions and other agricultural products such as dates, apricots and peaches.

NADEC is also known for its range of juice drinks and dairy products, which include fresh milk, cheddar cheese, fruit juices and yogurts. According to Qayyum, these are manufactured using state-of-the-art processing technologies to ensure high quality and maximum nutritional benefit to consumers. The products carry the NADEC brand and they come in highly attractive packaging, reflecting the company's commitment to high standards of operations.

In a related development, the Minister of Agriculture of Saudi Arabia, H.E. Dr. Fahd bin Abdul-Rahman bin Sulaiman Balghunaym, has recently appointed NADEC's General Manager Agriculture Eng. Salim Al Shawy as Director General of the Organic Farming Development. Eng Al Shawy was selected due to his wide experience organic farming. Under his guidance, NADEC received an Organic Certification for its extra virgin olive oil and quality dates.

Eng. Al Shawy has a huge responsibility of developing organic farming in Saudi Arabia. There has been a buzz since his appointment in this position and all the farmers are enthusiastic about the progress. Saudi Arabia has the biggest market for organic food as it has the best per capita income in the Gulf region and its people are aware of the importance of organically grown food products.

Paul pointed out that Food Expo 2007 will truly be an international exhibition of everything related to food products with the participation many local and foreign companies. In addition to Saudi Arabian companies like Nadec, the event will also feature exhibitors from other countries including Thailand, Singapore, Italy, Germany, India, Sri Lanka, Turkey, Tanzania, and the United Arab Emirates.

Food Expo 2007 will primarily focus on the following major categories: food and beverage, catering and kitchen equipment, agriculture and fisheries, hotel and restaurant supplies, food processing technologies, hypermarket and grocery equipment as well as food packaging systems.



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