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IfraExpo-The Annual Event of The Newspaper Industry

"IfraExpo sets a new record for numbers of exhibitors" could be one of the headlines for the most important exhibition for the newspaper industry that will be held from 8 to 11 October 2007 in Vienna. Just two months before IfraExpo 2007, about 330 exhibitors from 25 countries have booked more than 14, 000 m² of exhibition space in the new halls of Reed Messe Wien.

The "Annual Event of the Newspaper Industry" will take place for the first time in the Austrian capital. Another première is that 73 companies – mainly from Austria, the nearby Eastern European countries and the U.S.A. – will present their products and services for the first time at an IfraExpo. Other innovations are the 96 "IfraFirsts" which suppliers will present for the first time at an IfraExpo. These, though also proven solutions for newspaper and media production – on both the print-and digital platforms – will be shown in Vienna, where about 10, 000 media managers from approximately 80 countries worldwide are expected.

A programme of accompanying events, some of which are free of charge, focusing on topics of current interest for every visitor will complement the overview that the IfraExpo offers of the latest technological developments, and provide the suitable platforms for an exchange of views among international decision-makers Five (charged) Focus Sessions "Newspapers Today" from 8 to 10 October on the specialised topics of: Cross-media Newsrooms, Newspaper Production, Distribution and Sales, Advertising and Marketing, Business and Management.

IfraExpo Get-together – the Expo party on Monday evening (8 October) with the presentation to the winners of the XMA Awards; the AdsML Information Session "Faster and Simpler Advertising Processes" on 9 October; the (charged) Workshop "Multimedia Reorganisation for Newsrooms" on 11 October; practice-oriented and innovative Best-Practice presentations in the IfraExpo Solution Park; the special exhibitions for the Ifra XMA Cross Media Awards 2007 with 50 projects from 18 countries, and on the newspaper techniques "Future Press 2007" series of special articles.



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