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Ramadan Fair

Eid Al Fitr, the festival of breaking the fast, is just a couple of months away, and at Expo Centre Sharjah, preparations are on in full swing to hold the annual Ramadan Fair from 25 September - October 14, 2007.

The Ramadan Fair is one of the region's most popular multi-product consumer fairs and family entertainment events and is hosted from around the time of the commencement of the holy month of Ramadan till the Eid Al Fitr festival, which is one of the most important Islamic celebrations.

This year's Ramadan Fair will be featuring a host of international as well as local exhibitors and displaying an extremely varied product range that will include gifts and novelties, textile and readymade garments, perfumes and cosmetics, stationery items and toys, home furniture and handicrafts, carpets and rugs, home appliances, sports equipment and wear, food items, electronics and electrical goods, household items, and leather garments.

In fact, there is a massive surge in spending on consumer goods and services during the month of Ramadan in preparation for the Eid festival. In the UAE too, the festival of Eid Al Fitr triggers a significant increase in spending by consumers, especially on food products, electronic items, garments, footwear, household, and gifts, " he added.

A number of retailers in the UAE claim that the Ramadan period represents 15 percent or more of their total annual sales. This trend, to some extent, may be attributed to the large number of visitors from the other GCC States that the UAE attracts and also the aggressive product promotions that are carried out within the country during the period.



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