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Nielsen's Imprinted Sportswear Shows

Nielsen Business Media has reached an agreement with Promotional Products Association Intl. (PPAI) to co-locate several annual trade shows in order to deliver education, products and services to promotional products distributors at five of Nielsen's Imprinted Sportswear Shows (ISS) beginning in 2008.

The agreement brings together two powerful organizations and combines their resources to create a more robust experience for attendees and exhibitors. Imprinted Sportswear Shows are the leading event for the decorated apparel and imprinted products industry. Nielsen Business Media also publishes Impressions, the decorated apparel industry's foremost trade magazine.

Research shows a growing number of decorated apparel professionals are selling promotional products, and access to products and education are significant factors in driving business growth. Additionally, PPAI's 2005 distributor survey states that many current distributor members are active in providing goods and services outside of traditional promotional products, including embroidery and screen printing, both which are core elements of the imprinted sportswear market.

With the co-located shows, promotional products suppliers will benefit by gaining access to those UPIC-qualified and -verified ISS attendees who will cross over to the PPAI show floor. These attendees will also be able to enhance their knowledge about the industry at PPAI professional development workshops. Likewise, PPAI trade show attendees will have access to the newest products, apparel and equipment showcased on the ISS exposition floor. Decorating equipment will be on display exclusively on the ISS show floor.



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