International Motor Show

"See what's driving the future" is the slogan of this year's International Motor Show (IAA). With this and a new poster underscoring the key theme of "sustainable mobility" the German Association of the Automotive Industry is bringing in new emphases at the world's largest motor show, which opens in Frankfurt am Main on 13 September 2007. The slogan "See what's driving the future" stands firstly for the numerous world premieres at the IAA. At the same time it emphasizes the driving force for innovation and the future viability of the automotive industry, and arouses curiosity about visiting the IAA.

The IAA will be offering "Eco-training" during which trainers will be available to teach visitors how to drive in the most economical way. The go-kart track will also have a new orientation: the aim will not be to be the fastest driver, but to be the most economical. There will also be an "Eco-path" giving classes of schoolchildren and other interested visitors an opportunity to take a close look at the IAA's major ecological themes.

The new "Bio Fuel Bar" will provide not only "eco-drinks", but also further information on the subject of reducing CO2. For the first time the VDA will set up an event platform at the IAA offering a forum for discussion on climate change and energy efficiency at different stands on a number of days.

For the run-up to the IAA the VDA has drawn up a comprehensive "Communication Roadmap" containing not only the classic forms of advertising (press, banner advertising, TV and radio), but in addition various aspects of the key theme of "sustainable mobility" will be illuminated in publicity work, supported by similar activities on the part of the manufacturers and suppliers.

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