contents

europe
 

PSI Paris: International Trade Fair for Advertising Specialties

The PSI Paris trade fair which will take place from the 4th to the 6th of September later this year, will offer a new version of the highly awaited Fashion Show! Sound, lighting, new collections and new trends, all these ingredients will be present to provide visitors with a successful show and do its utmost to reinforce its excellent reputation! The format of the event has proved itself: 84 runs, 4 catwalk shows a day, 2 in the morning, 2 the afternoon, a central podium, an original sound track, simultaneous projection of the brand name on flat screen, etc.… and above all the possibility for visitors to go and touch the clothes and fabrics on the stand of the exhibitor you have just discovered!

Presented on a central area set up in the heart of the trade fair, these products with curious, useful, decorative, or original designs… will be in the spotlight for 3 whole days! A visit is well worth the time to discover the finalists of each category, before attending the award ceremony which will take place before an audience on the Wednesday Night under the control of a bailiff.

This event, of which the 2nd edition already promises to be a great success, has already achieved a world class reputation which has sent it straight to the position of a Gathering Event for the most important players of the market.

100% professional, the PSI Paris trade fair brings together manufacturers, importers and promotional product distributors. The fair's access is filtered according to strict rules. Only distributors, markers and communication agencies that can prove that their main business activity is in selling products are granted access. This filtering is the guarantee of a targeted audience.

The purpose of this fair from an advertiser's point of view: if it is not a direct purpose then it is however an essential one. By asking an agency or a supplier to visit the PSI Paris trade fait, the advertiser has a guarantee that he will be offered the latest innovations, the most original products and the most relevant in his field.



write your comments about the article :: © 2007 Exhibition News :: home page