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Formland Autumn 2007

Enjoy a cold, but ultratrendy, experience at Formland in Herning. We will be opening the doors to a completely unique ice event when we invite visitors to join us for the premiere of ICE CUBE – our own bar made completely out of ice. 10, 000 tonnes of crystal ice have been transported from North Sweden to Herning, and the ice will be used to construct our ICE CUBE bar. Most of the bar will be made of the purest crystal ice. The walls, the counter, why even the drinks glasses, will be made of ice. This event will take place when Formland Autumn 2007 opens its doors to – Cool Design from Scandinavia – in the period from 17 - 20 August in Messecenter Herning.

Receive good advice about home and garden from Denmark's answer to Martha Stewart. Isabella Smith, who is known from TV and who has her own magazine – Isabellas, will be at Formland Autumn 2007. She will present her new line of luxury products for kitchen and bathroom – Maison Belle – which ranges right from hand creams and luxury soaps to washing-up liquids and cleaning products.

The trend zone, The Key Store, is back in business – this time with the theme GreyZone. Using the colour grey, the Danish trend agency Eckmann Alive will demonstrate how a shop can be given a new ultratrendy and modern look in an easy and simple manner. Grey is hot, and the colour is repeated throughout the interior design of the shop right from the walls, furniture and floors to food products.

Eckmann Alive has produced its very own grey colour scale for Formland, and, in addition to suggestions for how to enhance shop fixtures and fittings; grey gourmet products will be served. In The Key Store, you may, for example, sample grey pasta and kaviART – caviar made from seaweed.



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