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International Music Expo

MY MUSIC is a new trade show with an innovative concept, offering a tailor-made platform for musicians and the entire music industry. From 11 to 14 October 2007, the International Music Expo at the Friedrichshafen exhibition grounds will present a comprehensive range of offers tuned to the needs and desires of musicians. Visitors can test, compare, and buy in a relaxed atmosphere, attend workshops, and obtain the latest technical information – in a nutshell, that's what the concept behind MY MUSIC is all about.

Exhibitors include manufacturers of wind instruments, acoustic and electric guitars, accordions, and wooden instruments. The latest pianos, keyboards, percussion and string instruments will also be on display at the Friedrichshafen exhibition grounds. Offers include sheet music, trade publications, and equipment for disc jockeys.

Since MY MUSIC is held in October, it provides the music industry with its first order and sales event in the second half of the year. This will allow many manufacturers to dispense with roadshows and in-house shows. At the same time, Christmas retail shopping will get a boost from the comprehensive public relations campaign of the Music Expo in Friedrichshafen.

Music shop owners will want to attend MY MUSIC to learn about the latest trends and retail display options at "Shop 2010". Music teachers, conductors and heads of music associations will also find what they are looking for at the show. For the first time, there will be a band information centre called "My Pop", organized by the Munich-based "Music Support Group".



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