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Pure London

Pure, the UK's largest womenswear and accessory event, has signed up a host of fresh new talent for the forthcoming season taking place 5.6.7. August 2007 in London at Olympia.

Last season, over 800 collections were showcased, with a huge percentage of exhibitors rebooking for this coming edition due to the high quality of visitors, the quantity of orders written and new contacts made, as well as the important brand positioning that Pure offers.

Another exciting season lies ahead with four packed halls offering a diverse mix of the new, individual and popular; all helping retailers add that point of difference to their fashion boutiques. Buyers can look forward to the best line-up of Spring/Summer 08 plus Autumn/Winter 07 labels available for short-order.

New designer and contemporary labels include Lilly Kitten, from Lulu & Red, introducing an individual and most wearable womenswear collection, set to impress the fashion conscious wanting refreshing prints and colours in tune with fine finishing touches and luxurious details.

pepa karnero and papaloves by Pepa Karnero; are two young Spanish womenswear brands showing for the first time at Pure. Both collections are on-trend, feminine and fully complimenting the young fashion minded individuals, using pretty girly prints on slim and chic silhouettes.



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