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70th Annual Natural Products Trade Show and Convention

Health Enhancement Products, Inc., the makers of ProAlgaZyme, announced today they will be exhibiting and introducing ProAlgaZyme to prospective new retailers from all over the world at the 70th Annual Natural Products Trade Show and Convention, July 20-22.

The Company will use the event as the kick-off for the national distribution of ProAlgaZyme, building on the recent signing of three distributor agreements based in the south, northeast, and southwest of the United States. Two other distributor agreements are under negotiation.

Information from test marketing of ProAlgaZyme in the Company's home market of Phoenix, Arizona will be used in the national roll-out. Optimized packaging and presentation of ProAlgaZyme have been implemented at the Company's production facility. Also, HEPI's new automated bottling line in Scottsdale, Arizona has been upgraded to ensure the ability to handle potential new business.

The Natural Product Trade Show and Convention is attended by over 7, 500 buyers from major natural health retailers around the world. The demographics of qualified buyers are unsurpassed in the natural food products market. Attending and staffing the Company's booth, which will be next to the main entrance, will be CEO Tom Ingolia and Director of Sales John Gorman.



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