|
contents | america | ||||
| Dairy-Deli-Bake 2007  The International Dairy•Deli•Bakery Association's 43rd annual seminar and expo, Dairy-Deli-Bake 2007, will feature IDDBA's 12th annual Cake Decorating Challenge and a special display highlighting the hundreds of new products which will be introduced. The show will be held June 3-5 in Anaheim, CA. The theme for this year's show is "All Access Backstage Pass."Three highly-skilled, creative supermarket cake decorators will vie for top honors as they demonstrate their decorating skills and creative talents in IDDBA's 12th Annual Cake Decorating Challenge.The three-day contest (they're not judged on endurance, but that's certainly a factor) begins with the creation of a wedding cake on Day One. Day Two is devoted to creating enough production cakes to fill an 8' bakery case. Day Three is a special "Decorator's Choice" theme event. Contestants receive an all-expense paid trip to Anaheim, gifts, trophies, bragging rights, and publicity. Scouting out that hot new product or package or service is a challenge under the best of conditions. And when you're faced with the thousands of new product introductions that hit supermarket shelves every year, it becomes an even greater challenge. Buyers and merchandisers who attend the IDDBA show get an intense, all-encompassing look at these new products — all in one place and at one time. Several hundred new products were introduced at last year's show. Attendees get a handy check-list (for targeting specific exhibits), a display that previews selected products, and the opportunity to do aisle-by-aisle taste testing. The best ticket to any event is the one that says "All Access" and "Backstage Pass." The IDDBA show will bring the buyers and sellers and the producers and directors together in an open forum where they can view the latest promotions, hear the best and brightest speakers, tap into the newest ideas, and taste-drive the hottest new products. Each show is unique and focuses on a new, mainstream marketing concept. This year's focus is Extreme Retailing. Extreme Retailing embraces products, merchandising, packaging, ingredients, and technology. write your comments about the article :: © 2007 Exhibition News :: home page |