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The Hotel Show

The Hotel Show, the Middle East's supplies exhibition to the region's burgeoning hospitality and leisure sectors, has announced it has received booking commitments for over 80% of its floor space. An additional 2, 500 square metres of stand space, making a total of 13, 000 square metres, had already been booked to cope with escalating sales enquiries. The industry showcase, organised by dmg world media Dubai Ltd one of the region's leading exhibition companies based in Dubai, is due to take place on June 3-5 2007, at the Dubai International Exhibition Centre.

Visitor numbers have also increased enormously over the last two years. In 2005 the show attracted 8, 124 visitors, which was a 44 per cent increase over the previous year and last year more than 11, 500 trade visitors were recorded, a further increase of 42 per cent. Visitor profiles included, regional owner-operators, key decision makers from international five-star hotel chains, procurement specialists, and, architects and interior designers.

Almost half of those registered came from outside of Dubai, clearly indicating the mounting international interest in the event, especially from Kuwait, Iran and Western Europe. Indeed it was the enhanced quality of visitors that contributed towards the success of the show, this year, Managing Directors and General Managers accounted for over a third of the total visitors, giving exhibitors access to key decision makers, boosting their on-site orders and providing quality sales leads.

This year, The Hotel Show, will premier its technology, systems and security pavilion. The decision to sectorise these elements was taken following consultation and feedback from both exhibitors and visitors at this year's show.

Karim will again feature, this time in the context of the show itself. In conjunction with DEPA United Group, he will be presenting a concept hotel bedroom that will take centre stage at the show.



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