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Flowerex - 2007

On April 12–15, 2007 in Sokolniki Exhibition Centre there will be held Flowerex - 2007, the only Russian exhibition of floristic salons, goods and equipment for flower shops and garden centres. Today the art of floristics is developing very actively in Russia, at the same time keeping ideal balance between classic and modern tendencies. That is why the 5th Anniversary International spring exhibition of floristic salons Flowerex, organized by MVK International Exhibition Company, has become favourite place of specialists.

For the five years of its existence the exhibition has become one of the leading in the field of floristics and flower business, and it has become a traditional meeting place for businessmen, florists and manufacturers of the corresponding equipment and accessories from Russia, CIS and foreign countries.

The topic of the exhibition is constantly being broadened, covering the main aspects of flower business and floristics: freshly cut flowers, potted plants, artificial, preserved flowers; flower glass and ceramics; flower packing; services of floristic salons; equipment for flower shops; gallery of artists-florists.

Flowerex is fairly considered to be a place, where narrow range of specialists can communicate, exchange experience, find new clients ad to present new trends. This year at the space area of 7, 000 square meters about 100 leading companies will present their products, among which there are manufacturers and distributors from Russia, Germany, Holland, Israel, Italy, Thailand, Poland and France.

It is pleasant to note that every year the exhibition gets new companies-participants. This year there are going to participate for the first time such companies like Garden Plants (Germany) – sales of flower bulbs and garden plants from nurseries, "Sharman" Boutique – bouquet boutique, specializes in making different kinds of floristic compositions; "Red Tape" Ltd – packaging and trimming tape for decorating presents, bunches of flowers, brocade, cords, lace; Grand Flower – supplier of cut flowers from Thailand; Convent Group – supplier of decorative articles of interior from Holland – artificial flowers and plants. Thus, number of participants increases every year. Their high activity shows how actual the chosen topic of the exhibition is.

Within the framework of the programme of events there will be traditionally held topic seminars, round work tables, show rooms of Russian and Holland florists, master-classes, consultation of specialists, presentations, quizzes. Flowerex is a great chance to see works of florists, splendid compositions, unique floristic works in which there have been used not only flowers, but accessories: wax, metallic constructions, floristic hand made paper, different plant fibers and many other accessories.

The main event of Flowerex exhibition is the florist contest "Moscow spring". It is a traditional elimination for holding Russian Championship on professional floristics and its main aim – to choose the best florists in Russia.

Within the framework of Flowerex exhibition for the second time there will be held the only Russian contest for professionals and young florists – "Florabeauty", the contest of floristic sculptures. During three years people who love flowers and photo have been participating in photo contest "Flowers in lens".



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