Reklama, Polygraf 2007 - The Trade Fair Of European Significance
REKLAMA, POLYGRAF represents the only trade fair in Czech Republic focused on marketing communications that was able to overcome all storms, to stand up to all competitive projects and to attract exhibitors from the Central European Region. It is held regularly and continuously since 1993, when it was introduced for the first time. To achieve such success it was necessary to monitor the market development with care, to listen to companies of the subject field and even to bring forward wide range of interesting actions for visitors.
The REKLAMA, POLYGRAF Trade Fair has been building the proper market position for many years and we may say today that by the exposition area, number of exhibitors as well as by the supplementary programme attraction it is on top of such similar exhibitions in Europe. The Reklama, Polygraf is the only Czech forum where the producers and importers of advertisement requisites and services are presented.
The trade fair introduces wide range of specialisations as signmaking, illuminated advertisement, producers and importers of advert materials, machines and equipment for advert production and printing, large scale printers, prepress, graphics and advert software and hardware offer, advert and gift articles, marketing and advertisement services, POP and POS, or specialised media.
It is also important to supply information on exhibitor's number, which is growing from the historical 196 exhibitors up to preliminary statistics figure for this year that is at 340 companies from 12 countries worldwide. Trade fair area has increased approximately by 400 square meters to 13 800 meters of gross exhibition area. To achieve such success the trade fair promoters have always to follow subject field development and to accommodate offer to the current situation and market demand.
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