contents

america
 

The AIIM Conference & Expo

The AIIM Conference & Expo, the enterprise content and information management event, and GALA, a highly regarded international association for the translation, internationalization and localization industry, today unveiled the Language Technology and Services Pavilion at the 2007 AIIM Conference & Expo. The pavilion, which will showcase GALA member companies, will focus on the hot topic of multilingual content management. The AIIM Conference & Expo will be held at the Boston Convention & Exposition Center from April 16-19, 2007.

The GALA Language Technology and Services Pavilion will bring expo participants in contact with cutting edge products and services that make multilingual content management possible. Through this collaborative effort, the pavilion will provide AIIM attendees with a first-time opportunity to learn about how multilingual content fits into content management strategies as a whole. GALA member companies will present a range of products and services from translation and localization services to technology platforms for managing large volumes of multilingual content.

In conjunction with the pavilion, GALA will host a 30-minute presentation entitled, "Global Content Management: Creating and Supporting a Global Content Application and its Surrounding Business Processes" at the Expo's Product Showcase Theater on Tuesday April 17. This session will be presented by GALA Advisory Council member and president of Common Sense Advisory, Don DePalma.

DePalma, whose session will give an overview of core technology requirements for global content management, comments that, "Information flows across borders more easily than people or products. Over the last year we have noticed a growing number of firms interested in letting their content flow where it will have the most value. They have reacted to Common Sense Advisory's research findings, such as "Can't Read, Won't Buy, " in which many of our 2, 430 non-Anglophone survey respondents told us unequivocally that they won't buy in any language but their own. Their preferences are driving many businesses to build global into their systems and designs."



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