The Marketing Strategy Forum 2007

From 25 to 29 March, the Marketing Strategy Forum 2007, hosted by events organiser IIR Middle East, will bring together marketing experts from the world's leading brands and agencies to discuss the emerging trends and future developments within the industry.

Among the speakers will be Paul Gostick, International Chairman for The Chartered Institute of Marketing (CIM), Steve Anastasiadis, Managing Director from top creative agency Saatchi & Saatchi, Bassam Barberi, Customer Relationship Marketing (CRM) Manager at Nestle, David Bennet, Director Cards Marketing at Emirates Bank Group, Stephanie Price Whittle, Marketing and Communications Manager at Virgin Atlantic Airways Ltd, and Dave Battison, CEO of the hugely successful Air Miles loyalty programme.

Topics will include how to attract, create and retain key customer relationships, creative targeting and key segmentation strategies, a long-term view of a future beyond brands, integrating mobile phone technology with traditional marketing methods, youth targeted marketing strategies and marketing to women.

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