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International Builders' Show

More than 100, 000 housing professionals are expected to descend on Orlando, Fla., for the 2007 International Builders' Show. With the housing market slowing from record levels, the educational sessions, networking opportunities and state-of-the-art technology and products featured at the show make attendance critical for any professional working in the industry. Hosted by the National Association of Home Builders (NAHB), the housing industry's largest annual light construction trade show and exhibition will be held at the Orange County Convention Center, Feb. 7-10.

Hailed as the "Big Show, " IBS promises a wealth of educational opportunities for housing professionals, with more than 290 educational sessions on topics ranging from sales and marketing, business management and new technologies to design trends. These sessions offer builders and associates the best opportunity to explore the latest trends and best practices and learn how to grow their businesses.

New for 2007 is a "Changing Markets" education track with more than two dozen classes, including forecasts for the home building and remodeling industries, advice on penetrating new markets and sessions that address the fundamentals of today's marketplace. For example:

Cut Construction Costs: 20 Proven Techniques—Historically, land and direct construction costs have represented 78 to 85 percent of a new home's sales price. Learn the 20 ways to bring these costs down to 70 percent to improve profitability without cutting the value and quality of your homes.

Using the Internet in a Changing Environment—From Web-based software to online marketing, there is a lot the Internet can do to improve your efficiency and profitability in a changing environment. Learn what's out there and how to integrate it into your business.

It's a Whole New World: Make Money in 2007—The market has returned to reality, and that reality is more competitive than ever. Now is the time to ensure that you are in the right place—the right product with the right pricing and the right sales and marketing tools to maximize sales.

Selling Smart to Builders: Your Best Plays for a Changing Market—As the market changes, associates need to understand the best ways to present their products and services to builders. Learn the latest techniques and strategies that salespeople for associate member firms are using to get builders' attention in the midst of a changing business climate.



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