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European Fixed Income eTrading Conference

Avistar Communications Corp., a video collaboration platform provider, will be at next week's SIFMA European Fixed Income eTrading Conference to demonstrate how global financial services institutions are using video communications to increase productivity, speed decision-making and reduce costly, time-consuming travel. At Old Billingsgate Market in London on 6-7 February, Avistar's video solution helps to speed and improve financial processes on a number of levels.

Beyond travel savings, visual communications also drive Clearer, more nuanced exchange of trade strategies across geographies; Higher quality collaboration around the latest research on derivatives, interest rates, mortgages or other data; Speedier transactions for time-sensitive sales; Quicker dissemination of new deal structures among all key participants; Accelerated syndication internally among "virtual teams" and with clients for deeper advisory and trust relationships; and Closer communication among client teams for improved cross line-of-business sales.

Software-based, affordable and easily accessible from an Internet-connected laptop or desktop, Avistar's enterprise video applications include One-click, one-to-one and multiparty video calling; Real-time interactive broadcasting of meetings and presentations to large audiences; Video recording and playback, even during a live call; Video content creation, publishing and distribution via multiple channels including email or the Web; Data sharing for collaboration on documents or graphics during a call. One-click, presence-based integration with the Lotus Sametime 7.5 instant messaging platform and Microsoft Office business applications.



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