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Craft and Hobby Association Winter Convention and Trade Show

As the exhibition of its kind, the Craft and Hobby Association (CHA) Winter Convention and Trade Show offers a world of opportunities for scrapbook retailer. From the latest product introductions and an unrivaled educational line-up to festive networking events and a tremendous international product selection, you'll find more new resources than ever before at the Anaheim Convention Center in Anaheim, CA, January 28-31, 2007.

You'll have the chance to explore 3200 booths featuring the newest offerings from 1100-plus companies –divided into six product sections for optimum buying convenience. Headlining this tremendous selection, the Scrapbooking and Paper Crafts section is larger than ever before, bringing you the latest introductions in stickers, albums, embossing tools and much more. Other sections include General Crafts, Art Material & Framing, Fabric/Quilting/ Needlecrafts, Imaging and License & Design, a special section featuring individuals who design, create or license work.

Positioned as the "craft world's fair, " the 2007 show will also give visitors a first-hand look at the newest products from around the globe. You can explore International Pavilions from Japan, Brazil and the UK. Other international exhibitors include companies from Australia, Canada, Italy, France, Taiwan and India.

To help plan your buying schedule, be sure to make the Innovations Showcase your first stop when you arrive at the show. Located in Hall E behind registration, this special area highlights some of the newest products and hottest ideas you'll find on the show floor.

The 2007 show will also feature a wide variety of hands-on workshops and seminars that promise to entertain, inspire and sharpen your business skills. Among them, a wide range of scrapbooking/memory craft classes, as well as extended "mega workshops" that will showcase the latest new techniques and breaking trends. In addition, CHA will put the spotlight on the exploding Hispanic market with a special track of programs outlining sales and marketing methods for attracting and serving the specialized needs of this important, growing buying audience.

There will also be a special show focus on Home Accents as CHA provides ideas on ways to leverage the trend of crafting for the home through product demonstrations, trend seminars and interactive workshops. In addition, special exhibit floor displays featuring CHA exclusive room designs by CHA Designer members will touch on four key areas: Frames and Wall Décor, Decorative Painting, Fabric Treatments and Floral Design.



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