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CMO 2007 Forum

From February 4-6, 2007 in Carlsbad, California, Red Herring will host its CMO 2007 forum, an exclusive gathering of Chief Marketing Officers and senior marketing executives. Drawing 200 CMOs, senior marketing executives and marketing experts from the technology and communications industries, CMO 2007 will address the strategies and concerns of marketing executives in the internet age.

Rapid transformation and consolidation in the tech and telco sectors is challenging global marketers to better anticipate, address and pre-empt new competitive threats, market intrusions and category contenders. Upstarts, innovators and off-shore entrants are increasingly disrupting established markets or defining new segments by bringing improved efficiencies, value propositions, user experiences and cost structures to the market. CMO 2007 provides the insights and resources to help position firms in this highly competitive environment.

By fostering debates with industry leaders and spotlighting dynamic market changes, CMO 2007 will provide extraordinary insight from lessons learned to perspectives on the future. Topics at CMO 2007 will evolve around Search Marketing 2.0, Mobile Marketing, The DNA of the New CMO, Low Budget Marketing Programs with Impact, Innovation and the Marketing Budget, Art of Scientific Marketing, Web 2.0: the Next Frontier and Perpetual Technology Innovators: How They Stay Relevant and Robust. CMO 2007 also offers an entertaining social program and networking opportunities ranging from a kick-off golf tournament on the first day to evening cocktail and dinner parties.



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