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3GSM World Congress in Barcelona

Sundance Institute, a champion for independent filmmakers for over 25 years, announced today that it is joining forces with the GSM Association (GSMA), whose members serve more than 2 billion mobile phone customers across the globe, to create the Sundance Film Festival: Global Short Film Project, a groundbreaking pilot project that will showcase and extend the reach of the independent short film genre to mobile users worldwide.

Unveiled at a press conference at the Museum of Television & Radio in New York, the organizers of the Sundance Film Festival in conjunction with the GSMA, have commissioned six independent filmmakers to create five short films, crafted exclusively for mobile distribution. All of the filmmakers participating in the project have screened films at the annual Sundance Film Festival.

While cell phones have previously been used to deliver film and entertainment content, this pilot project is believed to be the first to commission high calibre independent filmmakers to create original stories specifically for the mobile environment. The project presents creative challenges to the filmmakers who will be working with a limited budget, time and resources to make a 3-5 minute film for a small mobile screen.

The Sundance Institute will exclusively premiere these completed short films on the opening day of the world's biggest annual mobile event, the 3GSM World Congress in Barcelona next year (12-15 February 2007). The event attracts more than 50, 000 visitors annually from across the mobile value chain. The films will be available for cell phone download during the congress for attendees, and for broader distribution through mobile carriers immediately following the event further details will be announced early next year.



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