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The 2007 International Casino Exhibition

The 2007 International Casino Exhibition (ICE), will be the biggest ever in the show's history, with organisers Clarion ATE projecting a year-on-year growth in exhibits of more than 43 per cent. January's event will see around 230 suppliers occupy 14, 500 square metres (156, 020sq.ft.) of net floor space, compared with 186 exhibitors covering 10, 100sqm. in 2006.

Having completely filled its home in the Earls Court 2 exhibition hall, ICE is now expanding into the adjacent Hall 1, which also accommodates the remote gaming sister show, ICEi, as well as the soft gaming component of ATEI. The non-gaming element of ATEI (amusements and electronic leisure equipment) is now located on Level 1 of Earls Court 1, linked by escalators in the centre of Hall 1.

As in previous years, the main entrance and registration facilities for ICE will be found at the West Brompton entrance to Earls Court, directly facing the West Brompton Underground/Railway Station. London Show visitors, whether they are badged ICE, ICEi or ATEI, will have free access to all three parts of the exhibition. Clear signage and easy-to-follow 3-D floor plans will be deployed to help buyers navigate the three-hall layout, as well as high-visibility floor walkers, whose job it will be to direct attendees to where they want to go in the shortest possible time.



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