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Natural Products Expo West 2007

From tacos to pad thai, dhal to capers, shoppers and chefs nationwide are exploring the marketplace for new ethnic tastes to satisfy their “frequent-flier” palettes. This unabated interest in ethnic food is driving grocery stores and foodservice establishments to diversify their offerings and provide a more global approach. Filling the gap for retailers will be the new Healthy Ethnic Foods pavilion at Natural Products Expo West 2007. Natural Products Expo West, produced by New Hope Natural Media, runs March 9-11, 2007, in Anaheim, Calif.

A recent study by the Hartman Group, a market research firm, shows that Asian-American and Latino consumers are more likely to buy organics than Caucasian shoppers. Although the greatest number of organic shoppers are white, when considered proportional to population size, the study finds that Latino customers are actually more likely to purchase organic items.

Vendors exhibiting in the Healthy Ethnic Foods Pavilion will reach more than 10,000 qualified buyers, including mass market stores, specialty stores, natural products retailers, restaurants, independent grocers and brokers.

Natural Products Expos have led the natural and organic products industry for over 25 years. Ranked among the top 100 U.S. trade shows by Tradeshow Week for several years running, Natural Products Expo West continues to grow at a rate of 18 percent, attracting some 43,000 attendees from more than 80 countries around the globe.



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